Streamlining Competition Registration with DanceSignUp.com

Twitter is a great way to discover emerging websites, services, and businesses within the dance world. It was on Twitter that I first encountered DanceSignUp, a web-based application designed to bring together dance competition organizations and dance studios to simplify many of the tasks that are cumbersome when it comes to competitive events, like registration, scheduling, payments, and communication. (Click here to visit DanceSignUp on Twitter) A lot of work goes into preparing for competition season. So, with a sneaking suspicion that you might be interested in something that could help streamline the process, and because I see a lot of potential in this this newly developed site, I chatted recently with Bret Robertson. His design company, Honu Studios, is responsible for bringing DanceSignUp to life.

Bret, you are a web designer and developer. Do you dance, too?

I’m proud to say I don’t dance, and if you ever saw me try you would be proud that I don’t dance either. My wife does hula and my business partner Brian and his wife took a dance class over the summer. Overall, we enjoy watching much more than we actually participate. We have a respect and appreciation for those who dance and dedicate themselves to the craft.

What has been like to find yourself in the “world of dance?”

It really amazes us how large the dance community is. Whenever we mention DanceSignUp to someone we’re surprised how often the response is “Hey, I used to compete” or “I’m a teacher”. We think it’s great that many are so enthusiastic and willing to share their passion for the art form. We’ve met some really great people, thanks to social networking sites like Twitter, who have been really encouraging and helpful with great advice and a wonderful spirit. We look forward to meeting more, as we feel like we’ve just started to scratch the surface.

Even I feel sometimes that I’m scratching the surface of a very large community, one which I’ve observed has grown tremendously online since I began Dance Advantage a year and a half ago. The culture that surrounds dance training and education, in particular, is broad and varied. Competitions are currently a big part of that culture, which brings me to your project and how it serves the dance community.

In a nutshell, how might the competition registration process improve for dance teachers and studio owners who register for competitions through DanceSignUp?

The biggest improvement is centralized management, everything is in one place.

Studios maintain only one roster of students for all the competitions they want to sign up for. Age eligibility is automatically calculated as are routine prices, so there’s no math involved! All registrations, schedules, and payments for every dance competition are kept in one place. There’s no longer the need to copy or print off each registration form for each routine then try and remember where you put each one six months ago when you registered. We also make it easy to change a routine in case a dancer gets hurt or needs to be swapped out, there is no need to call or email the competition.

Finally, we make payments for studios, groups, individuals, and competitions really easy. We’re using Amazon’s Amazon Payments service. The great thing is that most people already have an Amazon account so there’s no need to open a new one. Plus, neither DanceSignUp or any competition sees your credit card information. Amazon is known and trusted and completely PCI compliant. If the issue of a refund does come up, they can be issued just as easily in full or in part by the competition back to the studio’s account.

Without actually exploring your application, it can all sound pretty complicated. Let’s see if I’ve got this right. Studio owners/teachers can add students to a single roster (complete with details on their age). Then when registering for whichever competitions are of interest, dancers can easily be pulled from the roster to routines which are then submitted for registration. And studios pay the competition’s fees through Amazon, all from DanceSignUp. You must be charging a service or convenience fee, right?

No, teachers/studios don’t pay anything to use DanceSignUp. They only pay competitions to register routines within the application.

We do charge the competitions a small fee for each transaction. A transaction can include one or more routines. We looked at two pricing models, subscription and pay-as-you-go. Ultimately since dance seasons don’t last the entire year the subscription model didn’t seem too practical being that there are months where registrations may not be submitted. With pay-as-you-go small or large competitions have a level playing field, neither pay anything until they have registrations coming in.

I have had the opportunity to explore the site, and one of my favorite features is the “Coming to Your Area” section which appears on a studio’s dashboard when they login. Can you tell me more about this?

Sure, the “Coming to Your Area” section shows a list of upcoming dance competitions that will be hosting events near you. This is a great way to learn about new competitions, maybe sign up a few small groups, and check them
out.

The cool thing about this feature is that it levels the playing field, so to speak. It gives the smaller competitions a chance to compete with the larger ones. Now, we understand that there might competition and politics in the dance world. Naturally, you have large competitions and small competitions, large studios and small studios. It can seem like an uphill battle for smaller competitions to get their events out in front of studios and for smaller studios to make their mark at larger competitions. With “Coming to Your Area” there are no large or small competitions, just competitions.

We’ve talked about the advantages for studios but what are the benefits for competition organizations that get involved?

The benefits for competition organizers are numerous. The biggest of these are the savings of time and money. We eliminate the need for paper since everything is online. We’ve even done away with the need for Copy and Paste. On the registration side, you will no longer have to deal with illegible faxes, or attached email PDF’s coming in from all over the place.

Payments are handled securely and immediately online and give studios or individuals the option to pay with any credit card. No merchant account is needed, competitions only need an Amazon Business account. All payment records are kept for reference along with current event and season totals. Routine scheduling is quick and easy, routines can be sorted and ordered by any criteria. So if you want to view Small Group routines only, you can. Once scheduled and posted the schedule is completely online and available to studios, teachers, and parents. We’ve even formatted the schedule for mobile devices like the iPhone so that it can be followed in real time during the event.

Finally, we understand that event programs are a fun keepsake but often are a pain to produce; especially when last minute changes come in and a deadline is looming. To remedy this, we’ve created the ability to export an event’s schedule that can easily be imported into your page layout application like Adobe InDesign or given to your graphics person.

For brevity’s sake we’ll just stick to these, but there are numerous small benefits and advantages, and many more in the works.

Speaking of what’s up your sleeve, I’ve got some other stuff going on at the site too. I’m pretty sure I saw that you are offering desktop wallpapers on your blog. What other fun things are you planning to add to the site?

“Fun” can be subjective; we find code fun, so for us it’s all fun. We do offer desktop wallpaper which is hopefully more fun than code; it’s just our way of expressing our creativeness and giving back to the dance community. We’re planning on offering a new wallpaper each month and would love to hear from the dance community through picture submissions. Otherwise we’ll have to resort to pictures of us dancing. Details can be found on our blog about how the images will be used, how credit will be given, as well as where to send them.

We’re also thinking about doing some giveaways, maybe something like a discounted fee event. And also bringing in some guest blog posters to write about what’s happening in the dance community.

Above all, I’ve found DanceSignUp easy to use. Like other familiar “Web 2.0″ applications, there’s a drag and drop feature and cool little windows pop up. Studios can also subscribe to a competition’s season feed, which means they can sort of “follow” them to easily discover when new events are added. Plus studios and competitions have their own profiles. They can “see” each other in a way that perhaps isn’t possible when dealing with a paper trail or other online registrations. Do you envision this going further? Will studios and competitions be able to rate or talk about the different venues? Will there be opportunities for teachers to offer feedback regarding competitions? Interact profile to profile? Hmmm, am I getting ahead of myself here?

We absolutely envision DanceSignUp going further. It is a web application which means it’s web-based software so there’s no downloading or updating that needs to take place on the user’s end. Consequently, updates can happen frequently, at any time.

Without giving too much away about our future plans, I can say that venue comments or ratings has been discussed and has a good possibility of showing up in a future update. One upcoming feature that we’re excited about involves enhancements for the judging process itself (for example more immediate posting of scores, and the upload/download of judges notes, as opposed to the old cassette tape system). In an effort to keep the application focused and simple we don’t have any plans to integrate any “social” features. Mostly because there are sites that do that already.

The site is fully functional right now but just went live in September. I’m sure you are looking for feedback from studios as well as competitions. Sign up is free so it’s easy to go in and look around. Can folks contact you with feedback or get support?

Absolutely, we’re completely open to feedback and looking for companies to collaborate with on existing and potential features. We’re constantly tweaking and adding features which is why we look forward to hearing from our users. We want to talk with competitions and studios. We want to find out what they want and need and build off of that.

Support is offered in several ways. Once you have an account we have a support ticket system that allows users to submit requests directly. We also have a growing library of help articles and screencasts that will walk a user through step-by-step how to do something. Finally, we have a special Twitter account to announce software updates and system status.

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As I mentioned, DanceSignUp is brand new. There are advantages for both competitions and dance studios to use the service but organizations from both sides have to come to the party. Currently, Bret and the folks at DanceSignUp are making connections and spreading the word. You can be a part of that by sharing the site with colleagues and competitions. I encourage you to visit DanceSignUp.com and have a look around. If you have thoughts or suggestions, you can contact Bret via the site or simply leave comments below.

Vote in the Global Dance Contest 2009

Sadler’s Wells, a top venue for dance in London, created a contest to search for new talent to perform live on stage. A team of judges has selected their favorite 10 videos from all the entries received and who wins is up to you! Vote for your favorite clip now by following the link below!

You can take a look at all the entries received here.

The prize for the Global Dance Contest 2009 is an expenses paid trip to London, including transport and accommodation costs to perform live on stage in January 2010 at Sadler’s Wells Sampled, and a cash prize of £2,000.

Sadler’s Wells – Global Dance Contest 2009

Role Reversal: What are the Pros and Cons of Dance Competition

Today, I’d like to hear from you! I know that many of you compete or enter your students in competition. Competition is a topic of discussion among many dancers, teachers, and parents and I’d like ask my readers,

What are the pros or the benefits of competition in dance? And, what are the cons or negative aspects?

I realize that many have strongly held beliefs and opinions on this subject. It is perfectly alright to express these opinions, however, I ask that you remain respectful to those that hold differing opinions. Thanks, in advance, for your participation!

The Back-to-School Teach-a-thon is here!!

Read more

Art or Not? — Musings on Dance, Art, and Entertainment

A Time to Dance recently featured a post titled “What is dance and what makes it art?.” In the post Maria asks a lot of questions (of herself as much as her readers) that relate to the divides between what we consider art, entertainment, dance, and not dance. I recommend you read her post. She provides some excellent YouTube examples to get you thinking!!

One of her commenters, Anna, offered a great quote in her post that I want to share:

“I recently read somewhere that entertainment tells you what you already know and art is about what you don’t know.”

She also described dance as a “gigantic container.” I appreciated that too because it suggests that dance is unlimited in its appearance and objectives.

Art vs. Entertainment

In my view art can be entertaining and entertainment can be artistic, but it is sometimes hard to say when one crosses the line into the other. This may largely depend on an individual’s perspective. Sometimes the setting (on a respected concert stage, with imaginative lighting and costumes, and even a name with credibility on the program) has fooled me. As if in disguise, this art is actually presenting me with “what I already know.” Alternatively, I’ve been deeply affected in the past by something I guessed would have been “merely” entertaining. It’s always a pleasant surprise to find I’ve learned something about myself, about others, about the world, and so on. But, again, this takes us back to the subjective nature of classifications. Something that is revealing or revolutionary to one may be familiar territory to another.

Though art and entertainment do not have clear delineation, successful (or good) art usually blends these two modes of expression. If a choreographer (artist, or entertainer) sets out only to draw attention with spectacle, to water things down trying to appease the masses, to rely on cliché,  the dance comes across as a series of tricks without substance. This can occasionally be entertaining despite a lack of subtance – seeing humans do amazing things can be fun, for instance. However, I think we have a threshold of tolerance for this. Perhaps increased exposure to that which operates above this baseline is a factor. (i.e. Is it less interesting or harder to stomach that which seeks nothing more than to entertain?) Likewise, I would say that some may have a low tolerance for art on the other end of the spectrum, perhaps finding it impossible to learn or discover if there is nothing within the dance that is familiar, relatable, or something we “already know.”

Aesthetic Principles and Critique

Because art/entertainment lines, aesthetic principles if you will, are different from person to person, group to group, and sometimes alter over time, it’s easy to begin to exert your principles on others in the form of snobbishness or exclusivity. I’m guilty. But, sometimes “watchdogs” of an art form – those that are critical when our art is too “entertaining” or our entertainment too “artsy” – are needed to keep the makers of dance (be they classified as artists or entertainers) reaching and striving and creating.

What is Dance and What is Not

Those that dance or move have always, and are continuously, expanding what seems possible for the human body. That means delving into gravity defying, jaw-dropping spectacle at times. Remember, at one time a dancer on pointe shoes seemed revolutionary. Humans strive to reach beyond what’s come before.

I’m not sure that something can cease to become dance if this was its aim or goal (no matter how much we push its boundries and mix it with other things). However, there are occasions that someone starts out with one thing (gymnastics for example), infuses it with dance elements, and then re-labels it dance. Would you take a dance, add a bit of martial arts to it, and then call what you are doing martial arts?

In conclusion, I’d just like to remix that initial quote a bit. What do you think?

Dance art seeks to expand the already giant container of dance, to push or blur our notions about dance or movement. Dance which is entertainment oriented often stirs up or remixes what’s already in the container.

What makes something art? What makes something entertainment?

What is your threshold of tolerance for either?

How can you tell when something is dance and when it is not?

Have you ever been surprised or confused by labels in dance?

Finding Quality Dance Instruction – Middle Ground

I come from a small town and have taught in some small cities where dance studios struggle to maintain integrity and keep their business (or non-profit) afloat. Access to educated and experienced dance teachers is sometimes minimal. Below, I’ve listed some circumstances that occur in dance studios across the country. They are not absolute deal-breakers, but potential students should proceed with caution and armed with knowledge and awareness when such situations are present.

• Combo classes. Many say to avoid them altogether. However, they can be useful for exposing younger children to complimentary styles of dance, or providing an introduction to ballet for children who may not choose ballet as their one dance class per week. However, if combo classes are offered for anyone over 8 years old, this shows signs of an à la carte philosophy on dance training. Dabbling in dance this way often results in an unsuccessful and incomplete education. If a student wants to pursue many dance styles and still become proficient, they need to put in the time, something combo classes don’t provide.
• To many, following a ballet syllabus is extremely important so as not to confuse students (not all ballet is the same). However, basic technical principles should serve the recreational student as long as there is consistency within the class, or students are made aware of how the codified techniques differ should they encounter a need for this information.
• A proper dance floor is extremely important to the well-being of the dancers. Dancing on anything directly over concrete subflooring is unacceptable as a long-term situation and instructors must demonstrate precaution for the sake of their student’s bodies in the interim. For the sake of their student’s bodies studio owners should recognize if their current flooring is sub-standard and have a plan in place (fundraising or otherwise) to improve their situation. If they don’t see it as an issue (and they may not if it’s not hurting their business), move on. The same goes for studios that are too small for full-grown students to fully extend their arms and legs, setting up patterns and habits that will be hard to break later. In a perfect world no studio would open with sub-standard flooring. However, if the school is otherwise providing quality education, I consider this area middle ground. Ask questions and make it known that this is important to you. There is a flooring solution out there to fit every space and budget.
• Student teachers are a deal-breaker for some. As a teen, I assisted experienced teachers at my studio for three years before taking over my own classes, and the students were once-a-week students between 6 and 9 years old. Was I really prepared to have my own class? Maybe not, but I worked hard, took care in what I was doing, and learned an awful lot that prepared me for things to come. Therefore, I think a student assistant/teaching program certainly has value. Some guidelines to consider: Preschool classes are best taught by someone with experience in the classroom management of dancers this young. Also, teachers too close in age to their students can cause disciplinary problems. Again, students as teachers are not ideal but a school that is closely monitoring and evaluating their student assistants and teachers on a regular basis may be fostering tomorrow’s educators.
• Age alone is not a reason to move dancers to the next level of dance. In a setting in which students are taking only one or two classes per week and not attempting to learn advanced skills like pointe work, difficult turns, or leaps, advancing by age is not a deal-breaker. Otherwise, I would avoid any school that blindly moves up or holds back dancers because of age, or concedes to class-placement simply because someone requests to take class with a friend. If the school has clear ideas about what their curriculum includes and methods to assess if a student is ready to move on, subjectivity can be reduced and complaining minimized. If a school cannot point to reasons why they have advanced a student, they leave themselves open to question and speculation.

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  Image via Wikipedia

  There are those in the dance world that consider competitive dance studios a red flag in quality training. However, it is my opinion that competitive schools can, and some do, offer quality dance education. Be wary when, like performance, competition becomes more important than the training itself. I’ve witnessed, too often, superficial rivalry, tricks, costumes, and medals replace the reward of cooperation, hard work, self-improvement, long-term goals, and mastering a craft or art form. It is a fine line to walk, and a studio that chooses to compete must take extra care to ensure that students’ appreciation of dance does not depend on the thrill of winning alone. When their winning days are over, the 99% of students who do not become professional dancers still play a major part in the advancement or decline of the art through their support. And if winning and sport was all it meant to them, their dedication to dance may falter when the incentive is gone.

Please remember that when looking for the studio or teacher that will suit your needs, it is important to shop around, armed with questions and knowledge. I’m always surprised that students and parents spend so little time choosing a dance school (many dancers spend more years at a dance studio than they will a college). Dance instruction is an investment of time and money, and you don’t want to waste either. The guidelines you’ve read here about quality instruction are no more than my educated opinion, offered so that you may thoughtfully consider the topic for yourself.

What are some of your experiences? Do you disagree or agree with some of my opinions, or with my assessment of deal-makers/breakers? I’d like to hear your thoughts.