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	<title>Dance Advantage &#187; business</title>
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		<title>Less Email, More Dancing: 4 Ways to Tame Your Inbox</title>
		<link>http://danceadvantage.net/2012/04/13/less-email-more-dancing/</link>
		<comments>http://danceadvantage.net/2012/04/13/less-email-more-dancing/#comments</comments>
		<pubDate>Fri, 13 Apr 2012 13:20:01 +0000</pubDate>
		<dc:creator>Suzanne Gerety</dc:creator>
				<category><![CDATA[Blog]]></category>
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		<category><![CDATA[managing email]]></category>
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		<category><![CDATA[organizing your dance studio]]></category>
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		<description><![CDATA[Manage your dance studio inbox with time-saving tips that strengthen your communication with parents and streamline your business, leaving more time for the things you love (like dancing and teaching).]]></description>
			<content:encoded><![CDATA[<h4><strong>Email.</strong> Love it or dread it&#8230; it gives you the ability to instantly communicate with your students, parents, and potential customers.</h4>
<p>The trouble is that your email about classes, performances, and registration deadlines are just a few of the hundreds that your customers receive on a weekly basis.  As valuable as email can be, if you are not careful it can also be a constant demand on your time and attention taking away from the most important tasks required in running a successful studio.</p>
<p><strong>What can you do as a busy owner or teacher to do to master this communication tool so that the messages you send get read and you get back more time?</strong></p>
<p>Here are some tips to help you become more effective and in-control of your email inbox.</p>
<h5><strong><img class="alignleft size-medium wp-image-14829" title="Checking iPhone" src="http://danceadvantage.net/wp-content/uploads/2012/04/iphoneemail-133x200.jpg" alt="IMAGE A woman checks her iPhone  IMAGE" width="133" height="200" /></strong>#1. Guard your time: What’s urgent for one parent or student may not necessarily be urgent on your end.</h5>
<p>While we often feel like we need to be accessible and available for our students and families during most waking hours of the day, I could literally sit at my computer and on my iPhone all day and field inbound requests.</p>
<p>Resist the temptation to play ping-pong with your inbox!  Now is the time to establish some parameters around when you will <em>respond</em> to emails.</p>
<p>If you have staff working for you in your office it is also key to establish a general response time for emails, ideally in 24 hours or less, excluding weekends or holidays. If you can’t take the time for a thorough reply in that time frame, just let the person on the other end of your email know that you received their message and give them an idea of when they can expect either a phone call or an email reply. It closes the loop and prevents that ‘did they get my message’ uncertainty.</p>
<blockquote><p><strong>Useful Tip:</strong> <span style="text-decoration: underline;">There is a difference between checking in to know what is going on versus being in the mode of reacting and responding to every inbound request throughout the day</span>.  When you schedule time to reply, you’ll be much more effective when you do.  You’ll find that this focused effort makes you much quicker at getting the important messages handled.</p></blockquote>
<h5>#2.  Don’t reinvent the wheel: Use frequently asked questions and similar info web pages to reduce your email time.</h5>
<p>Have you noticed that many <a title="Do Your Communications With Parents Pass The Scan, Scroll, Stroll Test?" href="http://danceadvantage.net/2010/08/19/scan-scroll-stroll/">parents just don’t read notices</a>?  I’m convinced that even if we stapled memos and announcements to the dance bags of some of our students that the parents would still call on the day of the recital wondering if they needed to buy tickets.</p>
<p>The good news, you can leverage your important information and announcements that you give out in class and send by email by creating a Frequently Asked Questions page on your website.  FAQ pages are handy for general information or even a Recital FAQ.</p>
<p><strong>Wondering what to include?  Go back into your sent mail and notice some of the repetitive replies you send.</strong></p>
<p>Do the questions include:</p>
<ul>
<li>“My child has ever danced before what class should they take?”</li>
<li>“Do you send bills for tuition?”</li>
<li>“When is the recital again?”</li>
<li>“When do I need to buy tickets”</li>
<li>“Is the studio open during xyz week/holiday” the list goes on and on.</li>
</ul>
<p><img class="alignright size-medium wp-image-14838" title="Girl with a Question" src="http://danceadvantage.net/wp-content/uploads/2012/04/questionpicture-133x200.jpg" alt="IMAGE A girl in a blue shirt holds a blue question mark. IMAGE" width="133" height="200" />By having these kind of questions answered on your website you can confidently hand out memos while also letting parents and students know that the most important information they will need to know is always posted on your website.</p>
<blockquote><p><strong>Useful Tip:</strong> When we began online registration we noticed we were getting a lot of emails from parents who were unsure of what class would be best for their dancer in regard to style and level.  For years these questions were answered by phone or in person.  <span style="text-decoration: underline;">To increase our customer service and assistance we took these emails and created a “how to choose the proper class” page on our website.</span> Not only has this page helped people make the right choice, but it has increased registrations into our beginner programs and we reduce redundant emails.</p></blockquote>
<h5>#3. Make it easy for people: Write subject lines and messages that are specific.</h5>
<p>If you need someone to remember an important date or deadline, lead with that info!  For a busy mom like myself with two school-aged kids in dance, karate, gymnastics, piano, and more just managing their schedules feels like a full time job.  Many of your parents and students are likely the same and the recital details are just one of hundreds pinned to their calendar.</p>
<p>When it comes to crafting emails, be specific with your subject lines.  Nothing is more frustrating than an email subject such as: <em>Subject: Important info for you.</em>  Ok, important info for what?!?!  More specific is much better: <em>Subject: Important details for 1:00 PM Matinee on Sat. June 24th. </em></p>
<p>Write the details of your emails with the perspective of someone who has never experienced this event before.  What could you explain more clearly?  Where could you cut out any unnecessary info?  You’ll be well on your way to emails that get read and understood.</p>
<blockquote><p><strong>Useful tip:</strong> <span style="text-decoration: underline;">When we write our studio emails we run them through a who, what, when, where, why, and how test</span>.  If our email answers all of those questions then we send it!  If anything is missing we go back and clarify before emailing hundreds of our families.  It makes life so much easier and while it can seem like you are stating the obvious at times, these steps help to reduce possible confusion in an email message.</p></blockquote>
<h5><strong><a href="http://danceadvantage.net/2012/04/13/less-email-more-dancing/2resized-girl-with-computer-dancing-2/" rel="attachment wp-att-14846"><img class="alignleft size-full wp-image-14846" src="http://danceadvantage.net/wp-content/uploads/2012/04/2Resized-Girl-with-computer-dancing1.jpg" alt="" width="207" height="137" /></a></strong>#4. Take time before you hit send. Never respond to an email when you’re angry or frustrated.</h5>
<p>We’ve gotten our fair share of email from upset parents even when it feels as if we have gone above and beyond to make things easy and enjoyable for them. Trust me, it’s tempting to reply with a not so nice response to a hurtful message. But it’s better to just walk away from the computer and take some time to process what has happened.</p>
<p>The trouble with email is that the emotion or tone cannot be fully interpreted. In that moment it can be difficult to know whether you’re dealing with an unreasonable parent or a student with a legitimate concern or complaint.</p>
<p><strong>Save yourself the regret and upset by not responding right away, but instead give yourself at least 24 hours to process your own range of emotions.</strong></p>
<blockquote><p><strong>Useful tip: </strong> <span style="text-decoration: underline;">When it comes to replying to a less than pleasant email, ask someone on your staff or a close family member to read it out loud to you to see if what you wrote comes across the way you intended.</span> Circumstances vary and the sting of complaints can hurt. Only put in writing information and communications that maintain the same level of professionalism you are committed to upholding.</p></blockquote>
<h6>Email can be one of your best tools in running and growing your studio.  But just like you schedule your classes, meetings, and daily appointments, it helps to take back control over your inbox.</h6>
<p>I encourage you to take on one or more of the above strategies so you can get more focused work done on email to be more efficient during times of intense demands and also when it’s slow.  You just might find you’ll have more time to spend with family, friends, and dancing!</p>
<h4><span style="color: #e5810e;">What have you found to be most effective when it comes to managing your email?</span></h4>
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<p><small>© Suzanne Gerety for <a href="http://danceadvantage.net">Dance Advantage</a>, 2012. |
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		<title>5 Tools That Streamline Your Dance Studio’s Office Management</title>
		<link>http://danceadvantage.net/2012/01/28/office-tools/</link>
		<comments>http://danceadvantage.net/2012/01/28/office-tools/#comments</comments>
		<pubDate>Sat, 28 Jan 2012 14:26:12 +0000</pubDate>
		<dc:creator>Suzanne Gerety</dc:creator>
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		<description><![CDATA[Would you like to manage your office remotely, improve intercommunication, and more easily process tuition, gather feedback, and market your dance studio? If so, give these 5 tools (many of them free) a try.]]></description>
			<content:encoded><![CDATA[<h4>There’s no doubt about it &#8211; the front office at a dance studio is a busy place.</h4>
<p>On any given day the desk is covered with messages, notebooks, attendance sheets, clip boards, and the occasional missing tap shoe. Whether the day-to-day swirl of demands are managed by you alone or by a variety of staff and faculty, there will always be a mish-mash of projects in motion and to-do lists that need action.</p>
<p>Below is a list of tools that make managing the office easier and how we use them to priceless advantage at our studio, where an office staff of five helps us serve hundreds of families and manages the details of over 100 weekly classes, taught by a faculty of 20 teachers.</p>
<p>These are tools that have made it possible to manage our office remotely, when our staff are on the run to events and traveling with smart phones or either PC and Mac laptops, improve intercommunication, process tuition, gather feedback, and market our dance studio.</p>
<p>If you use some of these tools already I hope to give you new ideas on how to extend their usefulness.</p>
<h5></h5>
<h5><strong><img class="alignright size-medium wp-image-14222" title="Online survey" src="http://danceadvantage.net/wp-content/uploads/2012/01/iStock_000015701700XSmall-300x200.jpg" alt="IMAGE Picture of an online survery. IMAGE" width="250" height="167" /></strong></h5>
<h5>1. Gathering Feedback with Surveys <strong></strong></h5>
<p>Constructive feedback can be your studio’s <a title="Equation for Growth: Recalculating Problems With Parents At Your Studio" href="http://danceadvantage.net/2010/04/14/problems-with-parents/">greatest access to growth</a>. Yet seeking it out is one of the things we resist the most. Hearing how things could get better or where your programs could be improved can be hard, especially since you put your heart and soul into your studio. You can easily, and for free, collect information from a weblink, in email, a post on Facebook, or an embedded form on your website using <strong><a title="SurveyMonkey.com" href="http://www.surveymonkey.com" target="_blank">Survey Monkey</a></strong>. The free version allows you to create 10 questions per survey and gather 100 responses per survey.</p>
<p>Twice a year &#8211; in October and March &#8211; we ask our current students to provide feedback on how things are going. When a student drops from our studio, we also send a quick exit survey. Here are just a few questions we ask:(...)<br/><br>
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<p><small>© Suzanne Gerety for <a href="http://danceadvantage.net">Dance Advantage</a>, 2012. |
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		<title>Summing Up The Summit</title>
		<link>http://danceadvantage.net/2010/08/23/summing-up-the-summit/</link>
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		<pubDate>Mon, 23 Aug 2010 14:00:39 +0000</pubDate>
		<dc:creator>Nichelle (admin)</dc:creator>
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		<description><![CDATA[Instead of actual snapshots I'm sharing some of the thoughts and impressions I picked up along the yellow brick road. I hope you'll use, think about, or act upon these little nuggets from the Dance Teacher Summit. I had a great time collecting them for you.]]></description>
			<content:encoded><![CDATA[<h4>Three days goes by really fast.</h4>
<p><a href="http://www.flickr.com/photos/lindenbaum/328304747/"><img class="alignright size-full wp-image-7763" title="tornado" src="http://danceadvantage.net/wp-content/uploads/2010/08/tornado.jpg" alt="Picture of a tornado and lightning strike" width="240" height="176" /></a>Spend three days at a conference for dance teachers (like I did in early August at the <a title="Why I'm Psyched For The Dance Teacher Summit" href="http://danceadvantage.net/2010/07/01/dt-summit-preview/" target="_blank">Dance Teacher Summit in NYC</a>) and you just might feel as though a tornado spat you out on the doorstep upon your return home. In fact, I can sympathize with poor Dorothy. Having been whisked off to a colorful place filled with compelling characters, I woke up a little woozy, too&#8230; and you were there, and you were there, and you&#8230; And also like Dorothy, I found myself back at home with very little physical evidence that I had actually been there! I am afraid I am as neglectful at photography as Miss Gale is at landing houses. C&#8217;est la vie!</p>
<p>So, instead of actual snapshots I&#8217;m sharing some of the thoughts and impressions I picked up along the yellow brick road (I promise that&#8217;s the last Wizard of Oz reference). I hope you&#8217;ll use, think about, or act upon these little nuggets from the Dance Teacher Summit. I had a great time collecting them for you.</p>
<p><em>Please note that unless quotations are used, I am paraphrasing as nearly as I can the awesome info shared by these esteemed guest artists.</em></p>
<h5><a href="http://danceteachersummit.com"><img class="alignleft size-medium wp-image-6223" title="DTSummit-logo" src="http://danceadvantage.net/wp-content/uploads/2010/06/DTSummit-logo-201x200.png" alt="Dance Teacher Summit -- NYC" width="150" height="149" /></a>Break the mold</h5>
<p>When competing students, consider the body of work which you are presenting. Prepare the students well and diversify. Not everyone will fit that &#8220;contemporary, acoustic&#8221; mold. You have students in the back row on those numbers waiting to soar with their strengths in other realms. <strong>Mandy Moore</strong> had a ton of great things like this to say in her open conversation with attendees about competition mistakes.</p>
<h5>Preparing for partnering</h5>
<p>When you are getting ready for partnering (or helping to prepare students for partnering) both the guys and girls need to have a strong core. Pilates is great for that. In addition, according to<strong> Keith Roberts</strong> (<em>Come Fly With Me</em>, ABT, Twyla Tharp Dance), what guys need more than a ton of push-ups, is to build leg strength. Girls need to get strong too and a great exercise for women, according to <strong>Laurie Kanyok</strong> (<em>Come Fly With Me, Movin Out, Fosse</em>): practice smoothly lifting yourself up and out of a swimming pool with your arms. Summer&#8217;s not yet over so give that one a try!</p>
<h5><a href="http://www.flickr.com/photos/myklroventine/3205687518/"><img class="alignright size-medium wp-image-7773" title="top-spinning" src="http://danceadvantage.net/wp-content/uploads/2010/08/top-spinning-270x200.jpg" alt="Close-up of a spinning toy top" width="270" height="200" /></a>Top secret</h5>
<p>There is a recipe for good pirouettes and an essential ingredient is an effective downward plié and push into the floor. Think of an old-fashioned top and where its power to spin comes from. The button spirals down into the mechanism, and when it rises it spins beautifully with ease on that little point. Thanks to <strong>Finis Jhung</strong> for that theft-worthy image!</p>
<h5>Teacher rewards</h5>
<p>The love and fire and soul you give away today as a teacher will return  to you. Your students will give back to you and lift you up and heal  your spirit, perhaps when you need it most. <strong>Frank Hatchett</strong> is an inspirational example and after a fun, classic, jazz class, his beautiful message sent us out the door.</p>
<h5>Let it flow</h5>
<p><strong>Kathy Blake</strong> offered many quotable thoughts in her session on  Studio Ethics. You don&#8217;t have to own a studio to be inspired by this:  Being a positive problem solver, one with high levels of integrity and  maturity, is not inherent or natural to most people. It is a choice you  make every day to &#8220;be bigger than the problem you are solving.&#8221; As a  leader you must help people adhere to your policies and procedures  because what you put up with, you give permission to. Know that it is  okay and the natural course of things to let people (including students)  flow into your life, but also out of your life and studio.</p>
<h5><a href="http://www.facebook.com/pages/New-York/Dance-Teacher-Summit/466706605284#!/photo.php?pid=14022336&amp;id=466706605284&amp;ref=fbx_album"><img class="alignleft size-medium wp-image-7765" title="Props_BeverlySpell" src="http://danceadvantage.net/wp-content/uploads/2010/08/Props_BeverlySpell-300x198.jpg" alt="Beverly Spell leading teachers in a circle with ribbon rings at DTS 2010" width="300" height="198" /></a>Purposeful props</h5>
<p>Just about anything is a prop when you are working with little ones  and you should keep that in mind when you visit dollar stores and shops.  In addition to sparking imaginations, they are great for helping young  dancers work together and learn to do basic partner work and formations.  Have children share and pass a prop to learn how to take turns and promenade (walk)  around a partner. Or, use floor mats or other markers to aim and stop at a point in the space when crossing the floor. I loved the Ribbon Rings  used by <strong>Beverly Spell</strong> in her Props &amp; Across The Floor Session. Purchase <a title="Leap N Learn Ribbon Rings" href="https://www.modularmerchant.com/clients/leapnlearn/product/21/Ribbon-Rings" target="_blank">these and other great materials at <strong>Leap &#8216;N Learn</strong></a>. And check out <a title="Crafty Ribbon Rings at Maria's Movers" href="https://www.modularmerchant.com/clients/leapnlearn/product/21/Ribbon-Rings" target="_blank">Maria Hanley&#8217;s homemade ribbon rings</a> (with directions) at Maria&#8217;s Movers.</p>
<h5>Counting and rhythm</h5>
<p>To help your students develop understanding of rhythm and timing, address their developmental needs. When working with 3 to 5 year-olds, use pictures. Relate the step or movement to something that  they can visually picture in their mind. Kids  this age can&#8217;t associate number counts to beats of the music, associate numbers with the amount of times you do a step instead.  For ages 5 to 7, use pictures in conjunction with sounds relative to their movement (like zip, boom, tat).  Kids can come up with fun sounds too.  Start to associate numbers with the beat of the  music and introduce some musical theory. For ages 8 and up, along with pictures and sounds, use counts.  By now students should be able  to associate number counts with an 8-count of music and they are  capable of learning where to start count 1 in a phrase of music.<strong> Tricia Gomez</strong> of HYPE Studios and Dance &#8211; In a Box, packed a ton of great teaching tips into her Hip-Hop for All Ages seminar.</p>
<h5>Give studio parents some face time</h5>
<p>Your  studio Facebook page (that&#8217;s the one with the big &#8216;Like&#8217;  button)  provides a great platform for your school to become &#8220;the thread  woven  throughout your community.&#8221; Use it to share links and news from  the  broader arts and dance world and to connect with businesses,   organizations, and events in your local community. Better still, says <a title="Suzanne's bio and articles on Dance Advantage" href="http://danceadvantage.net/author/suzannebg/" target="_blank"><strong>Suzanne Blake Gerety</strong></a> in her session on Social Media, spread goodwill (and probably get a little returned to you) by making it a point to   connect with the local businesses and pages for dance parents at your   studio.</p>
<h5>Return to one&#8217;s roots</h5>
<p>Dance is for everyone. We are deeply connected to movement as a means  of expressing the human experience. Reconnecting to that basic need  to dance is just joyous. It isn&#8217;t necessarily a lesson I had forgotten  but I know few teachers who communicate our shared history in dance as  well or as enthusiastically as <strong>Thom Cobb</strong>. It&#8217;s been years since I  took his &#8220;Vintage Jazz&#8221; at Slippery Rock University as a student and dance  major, and I was glad to be reminded how much I like &#8220;killin&#8217; time&#8221; with  TC. <a title="Waaw - Wolof word for yes!" href="http://www.elizareid.com/africa/archives/21x" target="_blank">Waaw</a>!</p>
<h5>Avoid the scribble and scramble</h5>
<p>Carry business cards. Okay, that one is just my own advice for any teacher  that finds themselves at a conference or out in public for that matter.  Hey, it doesn&#8217;t happen often; take advantage when it does! <img src='http://danceadvantage.net/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' />  It was so  fun seeing excited teachers meet and share resources and advice with  someone new at the Summit. Inevitably I watched many do the scribble and  scramble as they tried to quickly exchange information before the next  session, while others easily exchanged cards.</p>
<h5>Be generous with who you are</h5>
<p><img class="alignright size-large wp-image-7764" title="DTS10" src="http://danceadvantage.net/wp-content/uploads/2010/08/DTS10-470x400.jpg" alt="Photo of Nichelle and Twitter pals at the Dance Teacher Summit" width="330" height="280" />At the Dance Teacher Summit I had the great fortune to meet a few of you, along with a number of brand new names and faces. In addition, I met in person some friends I first encountered via Twitter and only previously interacted with online.</p>
<p>With many of these friends I have shared tweets, emails, and phone calls over the last year or more. Among the group are <strong>Suzanne Blake Gerety of <a title="DanceStudioOwner.com (affiliate link)" href="http://www.dancestudioowner.com/index.cfm?affID=danceadvan" target="_blank">DanceStudioOwner.com</a>, </strong><strong>Maria Hanley of <a title="Maria's Movers" href="http://mariasmovers.com" target="_blank">Maria&#8217;s Movers</a> </strong>(<a title="Summit Wrapup" href="http://mariasmovers.com/2010/08/summit-wrap-up/" target="_blank">see Maria&#8217;s Summit wrap-up here</a>)<strong>, Leslea Clark of <a title="Uptown Dance NJ" href="http://uptowndancenj.com/" target="_blank">Uptown Dance</a> </strong>(<a title="DTS 2010" href="http://uptowndancenj.blogspot.com/2010/08/dance-teacher-summit-2010-nyc.html" target="_blank">see Leslea&#8217;s Summit reflections here</a>)<strong>, Chad Michael Lawson of <a title="Real Deal Dance Marketing" href="http://www.realdealdancemarketing.com/" target="_blank">Real Deal Dance Marketing</a>, José Ramirez of<a title="Backdrops Beautiful Blog" href="http://backdropsbeautiful.com/blog/" target="_blank"> Backdrops Beautiful </a></strong>(<a title="One Tweet At A Time" href="http://backdropsbeautiful.com/blog/bringing-us-closer-one-tweet-at-a-time/" target="_blank">see Jose&#8217;s post on our little Tweetup here</a>)<strong>, and Marc Kirschner of <a title="TenduTV" href="http://tendu.tv/" target="_blank">TenduTV.</a></strong></p>
<p>Following the summit Suzanne wrote something about her experience that I&#8217;d like to share with you.</p>
<p><em>&#8220;When you&#8217;re being generous with who you are, what you stand for, what  you&#8217;re passionate about, and truly being social&#8230;the ripple effect of a  tweet can&#8217;t be measured.&#8221;</em></p>
<p>Whether it is online or at a conference like the Dance Teacher Summit, I&#8217;ve found it immeasurably important for  teachers, dancers, and artists to find opportunities to encounter new ideas and validate &#8216;old&#8217;  ones by spending time with others in their field. The Dance Teacher Summit was a success  because so many wonderful professionals, both well-known  and not, shared their generosity and passion for dance with peers and colleagues. I encourage you to be generous with who you are as often as you can manage it. It is really the only way to make great connections online and off.</p>
<h4 style="text-align: center;">I hope to see you next year at Dance Teacher Summit 2011!</h4>
<h6 style="text-align: center;"><strong>Unite &#8230; Share &#8230; Inspire<br />
</strong></h6>
<p style="text-align: center;">
<p><a href="http://www.youtube.com/watch?v=E_j8f_NtI80">http://www.youtube.com/watch?v=E_j8f_NtI80</a></p>
<p><a href="http://www.youtube.com/watch?v=E_j8f_NtI80"><img src="http://img.youtube.com/vi/E_j8f_NtI80/default.jpg" width="130" height="97" border=0></a></p>
</p>
<p style="text-align: center;"><strong>Some clips from the DTS 2010 Gala, courtesy Leslea of Uptown Dance NJ</strong></p>
<h6><strong>Special thanks to all the Dance Teacher Summit organizers and staff for a great time!</strong></h6>
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<p><small>© Nichelle Strzepek for <a href="http://danceadvantage.net">Dance Advantage</a>, 2010. |
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		<title>Social Smarts LIVE Chat</title>
		<link>http://danceadvantage.net/2010/06/23/social-smarts-live-chat/</link>
		<comments>http://danceadvantage.net/2010/06/23/social-smarts-live-chat/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 14:02:06 +0000</pubDate>
		<dc:creator>Nichelle (admin)</dc:creator>
				<category><![CDATA[Beyond the Bubble]]></category>
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		<guid isPermaLink="false">http://danceadvantage.net/?p=6374</guid>
		<description><![CDATA[Chat Archive: The archive to the chat can be found at Chatroll (you do have to be have to register for free with Chatroll to view the archive online) Here is the archive from today&#8217;s chat, available for download: Social Smarts Live Chat Check back for more links and useful info. The purpose of of [...]]]></description>
			<content:encoded><![CDATA[<h4 style="text-align: left;">Chat Archive:</h4>
<p>The archive to the chat can be found at <a href="http://chatroll.com/social-smarts-live/archive" target="_blank"><strong>Chatroll</strong></a> (you do have to be have to register for free with Chatroll to view the archive online)</p>
<p>Here is the archive from today&#8217;s chat, available for download: <a title="Social Smarts ARCHIVE" href="http://danceadvantage.net/wp-content/uploads/2010/06/Social-Smarts-Live-Chat.pdf">Social Smarts Live Chat</a></p>
<h5 style="text-align: center;"><strong>Check back for more links and useful info.</strong></h5>
<p><strong>The purpose of of Social Smarts Chat</strong><strong><img class="alignright size-medium wp-image-4715" title="Communicating" src="http://danceadvantage.net/wp-content/uploads/2010/02/Communicating-300x198.jpg" alt="Social communication" width="300" height="198" /></strong></p>
<p><a title="TenduTV" href="http://tendu.tv/" target="_blank">Marc</a>, <a title="DanceStudioOwner.com (affiliate link)" href="http://www.dancestudioowner.com/index.cfm?affID=danceadvan" target="_blank">Suzanne</a> and <a title="About Nichelle" href="http://danceadvantage.net/about/more-about-da/about-me/" target="_blank">Nichelle</a> all enjoy using social media and believe it can be a great tool  for dancers, dance studios, dance   companies, and dance teachers to  grow their businesses and their online presence. We are not social media  “experts.” There won’t be any surprise  invitations to join a mailing  list or buy an e-book. We are <em>consumers</em> of social media and like  most consumers, we have our own ideas and  experiences regarding what is  effective and not in social networking.  Though these ideas will come  through in our chat, our purpose is to  share our methods for making  informed choices when it  comes to social  media, marketing ideas,  and  forming relationships  online. Much of what we&#8217;ll be talking about is<em> just good business sense</em> but we will also give you some online   tools and know-how that will hopefully help you see beyond any internet   mumbo-jumbo and serve you as you navigate online encounters with  would-be business partners, consultants, or affiliations.</p>
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<p><small>© Nichelle Strzepek for <a href="http://danceadvantage.net">Dance Advantage</a>, 2010. |
<a href="http://danceadvantage.net/2010/06/23/social-smarts-live-chat/">Permalink</a> | Category: <a href="http://danceadvantage.net/category/the-dance-world/" title="View all posts in Beyond the Bubble" rel="category tag">Beyond the Bubble</a>, <a href="http://danceadvantage.net/category/blog/" title="View all posts in Blog" rel="category tag">Blog</a>, <a href="http://danceadvantage.net/category/the-dance-world/news-and-events/" title="View all posts in News and Events" rel="category tag">News and Events</a>, <a href="http://danceadvantage.net/category/dance-life/media-resources/internet-dance-life/" title="View all posts in Online" rel="category tag">Online</a>  |  <a href="http://www.google.com/blogsearch?hl=en&q=http://danceadvantage.net/2010/06/23/social-smarts-live-chat/" title="Linking blogs to this article, on Google"><em>Who's talking about this article?</em><strong></a> </small></p>
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		<title>How To Act (And React) Like A Professional</title>
		<link>http://danceadvantage.net/2010/06/22/ultimate-professional/</link>
		<comments>http://danceadvantage.net/2010/06/22/ultimate-professional/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 12:20:20 +0000</pubDate>
		<dc:creator>Nichelle (admin)</dc:creator>
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		<description><![CDATA[A consummate professional is constructive, positive, is motivated and has the ability to motivate others, displays generosity, and takes the high road. If you want to be seen as a professional in your career and in your life, you must develop strong leadership skills. And leaders are most often defined by their reactions to situations, rather than their actions.]]></description>
			<content:encoded><![CDATA[<p><span style="color: #808080;"><em><strong>The following article has been compiled and revamped from a two-part series on professionalism which appeared on the blog in 2008.</strong></em></span></p>
<h4><strong>What is a professional?</strong></h4>
<p>A consummate professional is  constructive, positive, is motivated and has the ability to motivate  others, displays generosity, and takes the high road. If you want to be  seen as a professional in your career and in your life, you must develop  strong leadership skills. <em>And leaders are most often defined by  their reactions to situations, rather than their actions.</em></p>
<div class="zemanta-img zemanta-action-dragged" style="margin: 1em; display: block;">
<div>
<dl class="wp-caption alignright">
<dt class="wp-caption-dt"><a href="http://www.flickr.com/photos/22375147@N08/3891488678"><img title="To Err Is Human, To Forgive Divine" src="http://farm3.static.flickr.com/2534/3891488678_2d02f6baf2_m.jpg" alt="To Err Is Human, To Forgive Divine" width="240" height="135" /></a></dt>
<dd class="wp-caption-dd zemanta-img-attribution" style="font-size: 0.8em;">Image by <a href="http://www.flickr.com/photos/22375147@N08/3891488678">Stephen Brace</a> via Flickr</dd>
</dl>
</div>
</div>
<h4>When  someone makes a mistake</h4>
<p>Do you like to be publicly called out  when you&#8217;ve made a mistake? Neither does anyone else. Professionals  resist the urge to be negative, point out a person&#8217;s faults, or  undermine the authority of another. When it comes to making  improvements, true professionals (and true leaders) use their energy to  solve problems, not just identify them. They will approach someone with  possible solutions to the issue at hand privately or through appropriate  channels first. Though it is appropriate to stand up when injustices  are being done, a professional recognizes the difference between what is  pressing and what is petty.</p>
<h4>When there is a need</h4>
<p>Professionals  have a strong work ethic. They anticipate the needs of others or what  needs to be done. They do it even before someone asks or, where  appropriate, asks permission before going forward. Anticipating a need  sometimes means that you must humble yourself and do what is best for  the group or for someone else. Unless asked for input, instructed to do  something which is against core beliefs, or truly wanting to clarify and  understand the directions given, professionals adhere to the request  and <em>later</em> find a private moment to question if necessary.</p>
<p>Anticipating  need also applies to time. &#8220;To be early is to be on time, to be on time  is to be late.&#8221; In other words, starting &#8220;on time&#8221; means that everyone  is ready to go the very moment the gathering is supposed to start. Being  early ensures this. Inevitably there is something that needs to be done  just before beginning, and arriving at the start time will put oneself  and everyone else behind. Professionals get there well ahead of time to  do what they know they need to.</p>
<p><span style="font-size: x-large;"><strong>It is harder to maintain  professionalism when the situation directly affects YOU.</strong></span></p>
<h4>When  you have a complaint</h4>
<div id="attachment_6384" class="wp-caption alignright" style="width: 303px"><img class="size-large  wp-image-6384" title="WestSideStory3" src="http://danceadvantage.net/wp-content/uploads/2010/06/WestSideStory3-e1277193863479.jpg" alt="" width="293" height="174" /><p class="wp-caption-text">Yes, that&#39;s me on the podium.</p></div>
<p>Early August, even in Pennsylvania where  I grew up, is HOT. Members of the marching band faced consequences (usually running laps) for uttering the words &#8220;It&#8217;s hot&#8221; during our summer sessions. Why such a firm stance?  Because everyone already knows it is hot. Voicing this complaint only  reminds everyone in earshot how miserable they are feeling. As a result,  collective energy is spent focusing on the complaint rather than  productively pursuing the task(s) at hand. If you are doubting the  impact just voicing a complaint has on a group, consider what happens in  a dance class  when a teacher declares, &#8220;Sally, thank you for pointing your toes!&#8221;  Suddenly pointed feet spread like wildfire throughout the class. This is  a positive example of the power of suggestion. Professionals use the  power of suggestion to bring a group up rather than down.</p>
<h4>When  you are corrected</h4>
<p>Professionals do not make excuses. As with  other requests, if they are offered ways in which they could improve or  are reprimanded for inappropriate behavior, a professional accepts the  correction (whether they agree or not), tries to consider, apply the  suggestion or do better next time, and then moves on. They do not blame  unfortunate circumstances or other people for their mistakes. As a  result, positive and professional leaders have good things happen to  them because they are prepared to take the bad things that happen in  stride. They cannot and will not play the victim. They recognize that a  negative person creates a negative world around themselves and instead  choose to motivate others to join them in their positive outlook.</p>
<h4>When  you have been wronged</h4>
<p>Inevitably someone will disappoint you,  hurt you, or do something that is unfair or unjust. It happens. And,  sometimes the results are catastrophic, the pain is tremendous, and the  offender seems to hold a &#8220;Get Out of Jail Free&#8221; card. Trust me, everyone  faces this at some point in their professional career and/or personal  lives. A professional acts with dignity in response to these situations.  They recognize that fears and insecurities can damage a person&#8217;s  ability to think positively, act with generosity, and conduct themselves  appropriately. When dealing with someone who is behaving  unprofessionally, considering this will help you deal with him/her in a  more compassionate manner. You can avoid behaving badly in reaction to  their behavior without letting them take advantage of you or the  situation.</p>
<p>It is tempting to want to lash out or get revenge, but a  true professional does not reduce herself to bad behavior because she  knows that this is sure to backfire. For example, if a coworker  complains and whispers about a peer at every opportunity and spreads  rumors and gossip, they will earn a reputation for being untrustworthy.  It does not matter if the complaints and rumors are true, I guarantee  that even those that go along or participate in this slander <em>do not  trust this coworker.</em> A person who goes about tearing down others is  only opening themselves up to the same kind of scrutiny and backstabbing  they distributed. No matter what has been done to her, a professional  will always be the better person. She will take action through  appropriate channels instead of dealing out her own form of justice.</p>
<h4>When  you are the one who has wronged</h4>
<p>As I said before, no one is  perfect. Even professionals have bad days. They sometimes do, say, or  act in a way that is not only unprofessional but unbecoming. Once in  rehearsal for a musical, for which I was not only the choreographer but a  leading character, I publicly blew my top at a director. Feeling a responsibility to the cast, essentially my  professionalism went out the window for a moment as I outwardly  expressed a collective frustration that was (for legitimate reasons) reaching boiling level  within the room. <em>Although it got results,</em> as a professional I recognized that I  did not handle the situation well and that an apology was in order.  After giving the director a few moments, I approached him and calmly  apologized for my behavior and that it would not happen again. If I had  not performed this simple act, the relationship would have been damaged,  resentment would have set in, and I would have lost the respect he held  for me. Being mature enough to recognize when one is out of line,  apologizing, and then taking responsibility for the outcome is essential  for someone that wants to continue to be viewed as a professional even  when mistakes are made.</p>
<h2>Leaders and  Professionals Embody Generosity</h2>
<p>The ultimate professional is a  collaborator and contributor who brings out the best in others because  instead of focusing on &#8220;I&#8221; and &#8220;me&#8221;, he concentrates on &#8220;we&#8221; and &#8220;us.&#8221;</p>
<ul>
<li>He is generous with his gifts, generous with his time, and generous  in spirit. He is easy to collaborate with because he communicates with  kindness.</li>
<li>A professional wants everyone around him to be their best and helps  them to do so by being supportive and encouraging.</li>
<li>When a colleague is struggling, he does not belittle or put this  person down. He is aware enough to look for moments in which help might  be offered that will not be embarrassing to the individual or interrupt  the rest of the group.</li>
<li>He recognizes that help does not always mean showing or telling  another how to do something, but rather an encouraging smile or a word  or two to lighten the person&#8217;s mood and frustration level is most  helpful.</li>
<li>He does not lie to make another person feel good. A professional  offers straight-talk but avoids hurting other people in the process.</li>
<li>He responds with humor, sensitivity, and tolerance even under  difficult circumstances.</li>
</ul>
<h2>Self-Awarness</h2>
<div class="zemanta-img zemanta-action-dragged" style="margin: 1em; display: block;">
<div class="wp-caption alignleft" style="width: 250px"><a href="http://www.flickr.com/photos/12836528@N00/1345588033"><img title="Have a most excellent weekend!" src="http://farm2.static.flickr.com/1211/1345588033_319a30dcc4_m.jpg" alt="Have a most excellent weekend!" width="240" height="192" /></a><p class="wp-caption-text">Image by kevindooley via Flickr</p></div>
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<p>In addition to awareness of  one&#8217;s surroundings and of other people, a professional must also be  self-aware. Generosity can be extended to yourself by understanding your  strengths, weaknesses, and limitations. No one is perfect, and a  confident and self-aware person does not expect perfection of himself or  of anyone else, rather he does his very best, recognizes where the  strengths of others can fill in the gaps, and allows them to shine as  they do their part. It is alright for a professional to ask and expect  others to do their best, but he will offer encouragement and lead others  through example, to fulfillment of their full potential.</p>
<p>Dr. Tim  Lautzenheiser, a leadership coach I encountered during my high school  years often expressed that &#8220;you are only worth what you give away, and  you can only give away what you have.&#8221; To be generous in spirit, improve  what you have to give by taking responsibility for what YOU know and  who YOU are&#8230; and then give it away.</p>
<h3><strong>Are you too young to be  viewed as a professional?</strong></h3>
<p>No. I have met both very unprofessional  people who have spent years and years in their career and amazingly  mature children who act professionally whether they get paid to do so or  not.</p>
<p>It is not always easy to conduct oneself as a professional  but it leads to more positive and fulfilling experiences overall.</p>
<h2><strong>The Ultimate Question:</strong></h2>
<h4><strong>Would  YOU want to work with YOU?</strong></h4>
<p>If not, take responsibility  for improving your actions and, perhaps more importantly, your reactions  to the situations and people in your work. I guarantee your new outlook  will influence the actions of the people around you and their reaction  to you. You will be regarded as the professional you want to be.</p>
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<p><small>© Nichelle Strzepek for <a href="http://danceadvantage.net">Dance Advantage</a>, 2010. |
<a href="http://danceadvantage.net/2010/06/22/ultimate-professional/">Permalink</a> | Category: <a href="http://danceadvantage.net/category/the-dance-world/" title="View all posts in Beyond the Bubble" rel="category tag">Beyond the Bubble</a>, <a href="http://danceadvantage.net/category/blog/" title="View all posts in Blog" rel="category tag">Blog</a>, <a href="http://danceadvantage.net/category/career-professional/" title="View all posts in Career" rel="category tag">Career</a>, <a href="http://danceadvantage.net/category/the-dance-world/community-the-dance-world/" title="View all posts in Community" rel="category tag">Community</a>, <a href="http://danceadvantage.net/category/for-students/" title="View all posts in Dancing" rel="category tag">Dancing</a>  |  <a href="http://www.google.com/blogsearch?hl=en&q=http://danceadvantage.net/2010/06/22/ultimate-professional/" title="Linking blogs to this article, on Google"><em>Who's talking about this article?</em><strong></a> </small></p>
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		<title>Equation for Growth: Recalculating Problems With Parents At Your Studio</title>
		<link>http://danceadvantage.net/2010/04/14/problems-with-parents/</link>
		<comments>http://danceadvantage.net/2010/04/14/problems-with-parents/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 12:15:27 +0000</pubDate>
		<dc:creator>Suzanne Gerety</dc:creator>
				<category><![CDATA[Blog]]></category>
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		<description><![CDATA[When a parent doesn't have a clear path to direct a concern, they will go and find just about anyone that will listen to them. From the first moment a student registers at our dance studio we let them know that we are more than open to receiving their feedback and we show them where we keep]]></description>
			<content:encoded><![CDATA[<div id="attachment_5383" class="wp-caption alignright" style="width: 80px"><img class="size-thumbnail wp-image-5383 " title="Studio Bizwax" src="http://danceadvantage.net/wp-content/uploads/2010/04/studiobiz-icon-70x70.png" alt="Studio Bizwax" width="70" height="70" /><p class="wp-caption-text">Studio Bizwax</p></div>
<p><img class="alignleft size-medium wp-image-5368" title="chalkboard-equation" src="http://danceadvantage.net/wp-content/uploads/2010/04/chalkboard-equation-239x200.png" alt="" width="239" height="200" />What do you get when you add the parents at your dance studio plus the myriad of problems that can arise?</p>
<p><em>Some people would say headaches!</em></p>
<p>However, we owe much of our accomplishments and innovation at our dance studio to  parent complaints and concerns.</p>
<p>In mathematical terms, parents are constants not variables. They aren&#8217;t going anywhere. They are a staple in the dance studio business. They want the best for their children. I&#8217;m a mom, I can relate on so many levels. But what a parent wants for their child is not always what works for dance studio owners and teachers. From disagreements on class placement, teaching style, audition results, solo choices, costume picks, music selection, and payment plans to planning rehearsal schedules, the moms and dads will often have an opinion about how it should go.</p>
<p><img class="alignright size-medium wp-image-5371" title="complaint-phone" src="http://danceadvantage.net/wp-content/uploads/2010/04/complaint-phone-173x200.jpg" alt="" width="173" height="200" />What I see happening more often than not is that dance studio owners and teachers want to make problems go away. Trust me, I don&#8217;t wake up in the morning hoping to get an email or phone call from an irate parent, but it&#8217;s in the way you view and handle problems that true growth and success can occur.</p>
<p><strong>Here are three things that you can do that are likely to transform the way you think about problems with parents and make a positive difference at your dance studio:</strong><br />
<strong><br />
</strong></p>
<h4><strong> #1. Regard Every Problem as an Opportunity to Grow</strong></h4>
<p>I&#8217;m not saying every parent is right!  But what I am saying is that when a parent brings up a problem or complaint, it is an opportunity for you to really take a step back and look at the situation and see if their suggestions may actually help you improve.</p>
<p>Dance studio ownership is a very personal business, it&#8217;s hard not to get defensive or take complaints and concerns to heart. Trust me, I have shed my fair share of tears over events that have left me asking &#8216;why bother?&#8217;  Here&#8217;s where you have to dig down into your commitment to success.</p>
<p><em>If you are running a business, you will ALWAYS be problem-solving.</em> Trying to make problems go away is an exhausting battle never to be won.  Instead, when faced with a problem consider it a wonderful opportunity to improve, add something, try new methods, or entertain a different approach. Be open and grow.<br />
<strong><br />
</strong><br />
<img class="alignleft size-full wp-image-5266" src="http://danceadvantage.net/wp-content/uploads/2010/04/feedback.jpg" alt="" width="316" height="209" /></p>
<h4><strong>#2. Have a System for Communicating Concerns</strong></h4>
<p>When a parent doesn&#8217;t have a clear path to direct a concern, they will go and find just about anyone that will listen to them. From the first moment a student registers at our dance studio we let them know that we are more than open to receiving their feedback and we show them where we keep a parent-student concern form that they can fill out and return at anytime. Upon receiving these forms we set up a meeting to discuss the concern.</p>
<p>The &#8216;no gossip&#8217; rule nips problems right in the bud. Train your faculty and staff to be aware when walking through waiting rooms or around the studio. When they hear gossip or when a concern is mentioned, have them invite the parent to set up a meeting with you or your director to personally address a problem. Encourage everyone to take their concerns to the people that can do something about it at the studio.</p>
<p><em>Complaints and expressed concerns might also be considered contributions. When you are open to receiving, rather than avoiding, shutting down, or making it wrong to voice a concern, you create the opportunity to be the talk of the town for all the right reasons.</em></p>
<p>Your students and parents will gladly refer you to others if they know that any complaint or concern large or small will be heard. Again, this does not mean you are changing policies for parents just because they have a concern. People want to be heard, receive their communication, then decide how to proceed.<br />
<strong><br />
</strong></p>
<h4><strong> #3. Give Big Problems and Issues the 24-hour rule</strong></h4>
<p><strong> </strong><img class="alignleft size-large wp-image-5374" title="clock" src="http://danceadvantage.net/wp-content/uploads/2010/04/clock-312x400.jpg" alt="" width="270" height="331" />One day you can be dealing with a huge issue and feel like the world is crashing in and everything seems to be going wrong&#8230; and then you sleep on it.  Have you noticed that more often than not, the next day everything seems in perspective and less daunting?</p>
<p>We made a rule at our dance studio with our faculty and staff that whenever we are about to consider an exception to a rule, a policy change, or send communication to a parent as a result of a meeting or concern that we give it the <strong>24-hour rule</strong>. <em>This helps immensely when it comes to taking the emotion out of a situation.</em> In fact, Nichelle mad a similar recommendation in her article for parents on <a href="http://danceadvantage.net/2010/01/13/how-to-talk-and-be-heard/">How To Talk To Your Studio Director And Be Heard</a>. It&#8217;s easy to get a voice-mail or e-mail and want to reply back with a quick judgment. Instead, at our studio we set up a meeting, hear all sides of the issue with the parent and student, and then <strong>after 24 hours</strong> make a decision.</p>
<p>However you structure it, adding that time makes a big difference in your ability to see the big picture and make choices and decisions that are best for everyone involved<strong> </strong></p>
<blockquote><p><strong>&#8220;I don&#8217;t know the key to success, but the key to failure is trying to please everybody.&#8221; ~ Bill Cosby<br />
</strong></p></blockquote>
<p>The truth is, you can&#8217;t make everyone happy.  Nor can you retain 100% of your students from year to year.  That&#8217;s just not how it works. What you can do is learn and practice being great with people.</p>
<p>When you learn how to handle the angry, irate, mad, frustrated, and completely irrational parent in a way that sets your dance studio up for success you will be positioned for growth. For those parents that you just cannot make happy or arrive at a solution for &#8211; graciously suggest a dance studio that might be able to accommodate their needs.  <em>Sometimes your studio&#8217;s vision and values are just not the right fit for their dancer! </em></p>
<p>Surround yourself with a supportive team of faculty, staff, family, friends, and colleagues that believe in your dance studio vision and mission. Give big problems and issues the 24-hour rule before making a decisions. Have a system for communicating concerns at your dance studio and most importantly <em><strong>see each problem as an opportunity to grow!</strong></em></p>
<p style="font-size: larger; line-height: 1.5;"><strong>How have your studio parents helped you grow this year?</strong></p>
<p style="font-size: larger; line-height: 1.5;"><strong>What are some ways you&#8217;ve kept things positive when it comes to parent concerns?</strong><em><strong> </strong></em></p>
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<p><small>© Suzanne Gerety for <a href="http://danceadvantage.net">Dance Advantage</a>, 2010. |
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		<title>You Just Might Find, You Get What You Need</title>
		<link>http://danceadvantage.net/2010/04/01/what-you-need/</link>
		<comments>http://danceadvantage.net/2010/04/01/what-you-need/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 12:20:04 +0000</pubDate>
		<dc:creator>Nichelle (admin)</dc:creator>
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		<description><![CDATA[As I begin my third year of blogging, I recognize that what I really want is to <em>give you what you need</em>. It's a funny thing about leadership, that it demands the willingness of both "followers" and leaders to be led by the other. But I don't really like the word followers. I'm not looking for disciples, devotees, or minions, but compatriots. Fellows not followers.]]></description>
			<content:encoded><![CDATA[<p><strong>In education, in leadership, and in business the words &#8220;want&#8221; and &#8220;need&#8221; come up a lot.</strong></p>
<p><strong>Education</strong>: <em>I give you what I think you need.</em></p>
<p><strong>Business</strong>: <em>I give you what you want.</em></p>
<p><img class="alignright size-medium wp-image-5221" title="leadership" src="http://danceadvantage.net/wp-content/uploads/2010/03/leadership-286x199.jpg" alt="" width="286" height="199" />A successful blog and, if I might go further, a successful dance studio, must live in the place where these circles intersect &#8211; a junction I&#8217;ll call</p>
<p style="font-size: larger;"><strong>Leadership</strong>: <em>I give you what you need</em>.</p>
<p>Today I am celebrating Dance Advantage&#8217;s second birthday. Yes, April  Fools&#8217; Day. I&#8217;m aware there may exist some irony there. Anyway, initially my goals for this site probably leaned most heavily toward education. Much of the content, though a percentage fills a need, has been what I think  you require… what I feel you should know.</p>
<p>If my only goal was marketing to you, I would give you only what you want. You would like it, in fact you would probably eat it up. But that model is more benefit to me than to you and, while it might better support my needs of increasing traffic or revenue for sustaining this website, Dance Advantage was founded with a mission to support you, not sell you.</p>
<p>As I begin my third year of blogging, I recognize that what I really want is to <em>give you what you need</em>. It&#8217;s a funny thing about leadership, that it demands the willingness of both &#8220;followers&#8221; and leaders to be led by the other. But I don&#8217;t really like the word followers. I&#8217;m not looking for disciples, devotees, or minions, but compatriots. Fellows not followers.</p>
<h2>So how does a <em>fellow</em> figure out what you need?</h2>
<h4>(S)he asks. Duh!</h4>
<p>So, I need you to answer <em>one</em> question for me:</p>
<p style="font-size: x-large;"><strong>Is there anything you want me to write about?</strong></p>
<ul>
<li>An easy and <strong>anonymous</strong> way to do this is to click on the SUGGESTIONS tab on the right side of the webpage. Or, go directly to <a href="http://skribit.com/blogs/danceadvantage-net" target="_blank">Skribit</a> and let me know.</li>
<li>If you are an <strong>email subscriber</strong>, feel free to simply reply to the emails you receive &#8211; they come to my address. I&#8217;d love to be on a first-name basis if you&#8217;ll allow me to be. It serves to help me in this mission of addressing needs.</li>
<li>If you are a <a href="http://www.facebook.com/danceadvantage" target="_blank"><strong>fan of Dance Advantage on Facebook</strong></a>, I&#8217;ve set up a discussion area just for this purpose. You can find it <a href="http://www.facebook.com/topic.php?uid=14139628687&amp;topic=14132" target="_blank">here on the message board</a>.</li>
<li>If you are on <strong>Twitter</strong>, <a href="http://twitter.com/danceadvantage" target="_blank">tweet or DM m</a>e anytime &#8212; as long as you can say it in 140 characters <img src='http://danceadvantage.net/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </li>
</ul>
<p>You may choose to stay quiet. Just be warned, I do not have telepathic powers. <img src='http://danceadvantage.net/wp-includes/images/smilies/icon_sad.gif' alt=':(' class='wp-smiley' /> </p>
<p>If you aren&#8217;t getting what you want from Dance Advantage, there&#8217;s only one way to fix that. Choose participation and most likely, you&#8217;ll get more of what you need.</p>
<h2>What If You Don&#8217;t Know What You Don&#8217;t Know?</h2>
<p>This is where education comes in. Were I to only ever give you what you know you want, then you&#8217;d never know what you are missing.</p>
<p>Many of you reading are teachers. Would this fly in your classroom? What you don&#8217;t know sometimes CAN hurt you. So, I feel I&#8217;d be remiss if I did not sometimes give you what I think you need.</p>
<p>Part of being a good teacher though is determining true need rather than presumed need and this is where goals come in. Knowing a student&#8217;s goals or aspirations helps me efficiently guide them to the path and then get out of the way so they may travel on it.</p>
<p>In the name of education, and if you are still with me…</p>
<p style="font-size: x-large;"><strong>What are your goals? </strong>For your dancing, for your teaching, for your studio, for your career?</p>
<p>I&#8217;d love to help you find your path. You can let me know your goals in pretty much the same ways mentioned above. For anonymous submissions, try <a href="http://spreadsheets.google.com/viewform?formkey=dGRwUHh5UHdlVmlKRkNkM1NycWQ0SVE6MA" target="_blank"><strong>this</strong></a>.</p>
<p>I will do my best to answer as many questions in actual blog posts as I can. I may not be able to get to all of them, but I&#8217;ll try.</p>
<h4><strong>Why?</strong></h4>
<p><strong>Because it is good education, good business, and good leadership. </strong>And because it is part of my renewed commitment to myself and to readers that Dance Advantage stay true to its purpose and be of service to the dance education community.</p>
<p style="text-align: center; font-size: larger;">&#8220;We cannot hold a torch to light another&#8217;s path without brightening our  own.&#8221;</p>
<p style="text-align: center; font-size: larger;">~ Ben Sweetland</p>
<p>You have brightened my path, and to anyone who has read even one sentence of what I have written in the past two years, I thank you. My supreme gratitude for those who support and encourage me each day. I hope to hear from you all soon!<br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="180" height="240" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="name" value="lyrics_scroller" /><param name="bgcolor" value="#808080" /><param name="align" value="middle" /><param name="src" value="http://www.lyricsdomain.com/scroller.swf?id=29266&amp;af=20&amp;cf=0xB3925D&amp;speed=2&amp;font=&amp;size=10&amp;color=0x555753&amp;tc=0x555753&amp;tha=100&amp;btc=0x9C0F0F&amp;bga=80&amp;bgc=0x00316E&amp;ima=85&amp;url=" /><param name="wmode" value="transparent" /><param name="quality" value="high" /><embed type="application/x-shockwave-flash" width="180" height="240" src="http://www.lyricsdomain.com/scroller.swf?id=29266&amp;af=20&amp;cf=0xB3925D&amp;speed=2&amp;font=&amp;size=10&amp;color=0x555753&amp;tc=0x555753&amp;tha=100&amp;btc=0x9C0F0F&amp;bga=80&amp;bgc=0x00316E&amp;ima=85&amp;url=" quality="high" wmode="transparent" align="middle" bgcolor="#808080" name="lyrics_scroller"></embed></object></p>
<p style="width: 180px; text-align: center;"><a title="Song Lyrics" href="http://www.lyricsdomain.com/">Song Lyrics</a></p>
<p style="font-size: x-large;"><strong>I&#8217;d love to know how <em>you</em> blend good education, business, and leadership?</strong></p>
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<p><small>© Nichelle Strzepek for <a href="http://danceadvantage.net">Dance Advantage</a>, 2010. |
<a href="http://danceadvantage.net/2010/04/01/what-you-need/">Permalink</a> | Category: <a href="http://danceadvantage.net/category/blog/" title="View all posts in Blog" rel="category tag">Blog</a>, <a href="http://danceadvantage.net/category/studio-admin/" title="View all posts in Studio Admin" rel="category tag">Studio Admin</a>  |  <a href="http://www.google.com/blogsearch?hl=en&q=http://danceadvantage.net/2010/04/01/what-you-need/" title="Linking blogs to this article, on Google"><em>Who's talking about this article?</em><strong></a> </small></p>
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		<title>S.T.E.P. Your Way To Social Media Success</title>
		<link>http://danceadvantage.net/2010/02/10/social-media-success/</link>
		<comments>http://danceadvantage.net/2010/02/10/social-media-success/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 12:20:56 +0000</pubDate>
		<dc:creator>Suzanne Gerety</dc:creator>
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		<description><![CDATA[ Social media is about making connections.  One of the things we do with our dance studio fan page is to post about local theatre productions and community events.  Why?  Because we know that the hours of dance lessons that our young dancers have has a potential impact on local theater. We want to spread goodwill to our sister arts organizations.  See yourself as part of the thread woven between your arts community.]]></description>
			<content:encoded><![CDATA[<blockquote>
<div>Dance Advantage is very happy to announce Suzanne Blake Gerety&#8217;s new column<strong> Studio Bizwax! </strong>To wax lyrical means “to talk about in an enthusiastic and effusive way.” I can’t think of a better description for the way Suzanne fulfills her role in the dance community. Not only is she the Vice President of her her mom&#8217;s very successful dance studio but she is the co-founder of <a title="DanceStudioOwner.com" href="http://www.dancestudioowner.com/index.cfm?affID=danceadvan" target="_blank">DanceStudioOwner.com</a>, a wonderful site for those who are exploring, starting, or growing their dance studio business. I am an affiliate for DSO because I have witnessed first-hand the care Suzanne has taken to make the site a a truly useful support for studio owners. I’ve found her to be a wonderful resource and she’s been a great friend as well so I am thrilled that she&#8217;ll be sharing her knowledge with Dance Advantage readers bimonthly.</div>
<div style="text-align: right;">-Nichelle</div>
</blockquote>
<div>You probably already know that social media is revolutionizing the way that businesses interact with their current and potential customers. I have the privilege of both running and consulting with hundreds of dance studios across the world. These dance studios are facing, in many ways, a major crossroads with the inherent transparency of social media.</div>
<h1><strong>Here&#8217;s how you can S.T.E.P. your way to social media success!</strong></h1>
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<dt class="wp-caption-dt"><a href="http://www.flickr.com/photos/25716821@N04/3931025791"><img title="Caixa Forum Stairs" src="http://farm3.static.flickr.com/2664/3931025791_5e52e629d5_m.jpg" alt="Caixa Forum Stairs" width="240" height="160" /></a></dt>
<dd class="wp-caption-dd zemanta-img-attribution" style="font-size: 0.8em;">Image by <a href="http://www.flickr.com/photos/25716821@N04/3931025791">felipe_gabaldon</a> via Flickr</dd>
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<div style="font-size: 18px; text-align: left; padding-left: 150px;"><span style="color: #800000;"><strong>S.hare<br />
T.each<br />
E.ngage<br />
P.romote</strong></span></div>
<div style="text-size: 18px;"><strong><br />
</strong></div>
<h4><strong>#1. Share<br />
</strong></h4>
<p>Retweet other people&#8217;s posts, quote and link to great blog posts by others, share what you are reading, let people know information that could benefit from.</p>
<p><strong>Be a connector. </strong></p>
<p><strong> </strong>Social media is about making connections.  One of the things we do with our dance studio fan page is to post about local theatre productions and community events.  Why?  Because we know that the hours of dance lessons that our young dancers have has a potential impact on local theater. We want to spread goodwill to our sister arts organizations.  See yourself as part of the thread woven between your arts community.</p>
<h4><strong>#2. Teach<br />
</strong></h4>
<p>Post favorite quotes, share your expertise, add value, be generous with your knowledge it does make a difference.</p>
<p><strong>A crossroads for dance studios. </strong> Many dance studios today are still very protective, not only their class schedules, but tuition fees, competition schedules, studio policies and more. It’s the fear that the studio across town will take or steal information that would cause that studio to lose students. I completely understand the worry.</p>
<p>Here’s the reality. I also represent a demographic I like to call ‘busy mom’. I’m the target market for many dance studios, I have two young kids. First thing in the morning, I don’t read the local paper. But I do read the newsfeed on Facebook and I certainly check trending topics and updates on Twitter. Text messaging is the best way to reach me.</p>
<p>How will you serve this demographic by decreasing your presence, hiding a class schedule, or making registering for classes a challenge? Dance studios want more students; they want their current students to be loyal raving fans. Social media is a great way to achieve this if done well.</p>
<h4><strong>#3. Engage<br />
</strong></h4>
<p><a href="http://danceadvantage.net/wp-content/uploads/2010/02/Communicating.jpg"><img class="alignleft size-medium wp-image-4715" title="Communicating" src="http://danceadvantage.net/wp-content/uploads/2010/02/Communicating-300x198.jpg" alt="" width="377" height="248" /></a>Talk to people! Reply to them, help them, connect people, be social, have fun. Be yourself, let your personality shine through.</p>
<p><strong>Take it one step at a time.</strong> Social media is not a race with a winner crowned at the end. You’re missing the point if your approach to social media for your business is all about getting more followers as fast as you can. Soon enough it will become commonplace for every business and brand to have some sort of social media outlet to connect with their clients, customers, and students. We all started with one fan or one follower.</p>
<div>
<p><strong>Be just as appropriate behind social media that you would be in person.</strong> If you were invited to a party with real people at someone’s house you wouldn’t just barge in the front door, run up to everyone you see and start selling them something.  Nor would you just haphazardly repeat yourself ten times. No way, you’d be ‘that person’ everyone would want to avoid. Don’t be that person in a virtual setting either! I personally know, do business with, employ, recommend, and have met many of the faces behind twitter ID’s and Facebook fan pages. Best thing to do &#8211; be YOU.</p>
<h4><strong>#4. Promote</strong></h4>
<p>After you take time to share, teach, and engage&#8230;then you can sprinkle in some &#8216;promote&#8217;.  Ask yourself, &#8216;what&#8217;s in it for them&#8217; before you hit send tweet or post it. Promoting on social media makes sense and is appropriate when incorporated into a balanced approach.</p>
<h2>More Social Media Tips</h2>
<h3><strong>Consistency is key to seeing results.</strong></h3>
<p>This can be a big stumbling block for people. Either the novelty wears off for social media, it starts to eat up too much time or they report ‘no impact’ on their bottom line. Your updates do not have to be complex. Just be consistent. Give a compliment, connect with someone, be generous. Here’s the catch, you may never be able to truly measure the impact of your social media presence in terms of dollars and students. But you can build your brand, make it easy for people to find you, and position yourself as an expert in your training and offering.</p>
<h3><strong>Be open to what is possible with social media</strong></h3>
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<dt class="wp-caption-dt"><a href="http://www.flickr.com/photos/73645804@N00/3308550292"><img title="TEXTing before there was twitter" src="http://farm4.static.flickr.com/3584/3308550292_31c012d783_m.jpg" alt="TEXTing before there was twitter" width="240" height="189" /></a></dt>
<dd class="wp-caption-dd zemanta-img-attribution" style="font-size: 0.8em;">Image by <a href="http://www.flickr.com/photos/73645804@N00/3308550292">woodleywonderworks</a> via Flickr</dd>
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<p>A little background. In early 2008, I started tweeting.  Very few people at that time were using Twitter, so you can imagine how excited I was to finally meet a friend – that’s when Nichelle and I connected.  Since February is the month in which we celebrate love, I wanted this first post to reflect the love I have for social media and the good that it can create. I certainly don’t have all the answers – by a long shot – but I have seen people come and go, have observed great techniques in using social media as a business tool and I’ve also cringed behind my computer seeing tactics that are big mistakes.</p>
<h3><strong>Leave a legacy</strong></h3>
<p>Google indexes much of what  you post online.  Be mindful of this.  You’re representing your brand, your image, your legacy.  Who do you want to be known for?  What do you want your social media reputation to be? There are simple ways to separate your dance business social media presence from your personal life. I would encourage any dance studio owner and teacher to direct their social media relations with students and parents to a public fan page or twitter account that is strictly professional. It is a win-win for everyone.</p>
<p><em><strong>Thank you for all that you do to keep dance education alive in the world!</strong></em></p>
<p>If you&#8217;d like to see how our dance studio is using a Facebook Fan Page to connect with our current and potential students visit <a href="http://www.facebook.com/KathyBlakeDanceStudios" target="_blank">www.facebook.com/KathyBlakeDanceStudios</a></p>
<p>Connect with me on Twitter <a href="http://twitter.com/suzannegerety" target="_blank">@SuzanneGerety</a> or Facebook: <a href="http://www.Facebook.com/DanceStudioOwner" target="_blank">www.facebook.com/DanceStudioOwner</a></p>
<blockquote>
<div class="wp-caption alignright" style="width: 153px"><a href="http://www.dancestudioowner.com/products/item9.cfm"><img title="Dance Coloring Pages CD" src="http://www.dancestudioowner.com/products/images/item9.jpg" alt="" width="143" height="202" /></a><p class="wp-caption-text">Click here to download an example page and see the full product description</p></div>
<p><span style="color: #800000;"><strong>Coloring Pages Giveaway!</strong></span></p>
<p>To celebrate Suzanne&#8217;s new column she&#8217;s offered to give away some of the Dance Coloring Pages CDs available at DanceStudioOwner.com!</p>
<p>26 printable coloring pages designed by dance teachers that you can print from the CD. They feature girls &amp; boys, tap, ballet, recital and more. http://www.dancestudioowner.com/products/item9.cfm</p>
<p><strong>Enter to win by placing a comment (name and email is a must!) on this post! Tell us why you love social media (or what is keeping you from trying it).</strong></p>
<p>Suzanne is offering two CDs to give away here on the blog. Winners will be randomly selected from these entries and contacted by email. At this time I will ask for your mailing address so we can get the CD out to you. Any information provided will be used solely for the purposes of this contest. We do not sell or share and you will not be added to a mailing list.</p>
<p><span style="text-decoration: line-through;"><em><strong>The contest will close Friday at midnight EST. If you are contacted you will have 72 hours to respond or I will move on to the next name drawn.</strong></em></span><em><strong> </strong></em><strong><span style="color: #ff0000;">This Contest is Closed but your comments are still welcome on the article! Winners were selected using the random integer selector at <a href="http://www.random.org/integers/" target="_blank">RANDOM.ORG</a>. Congrats to commenter #4 (Maria) and #2 (Vivette).</span><br />
</strong></p></blockquote>
</div>
<p>If you are a studio owner (or are going to be), I highly recommend <strong><a href="http://www.dancestudioowner.com/index.cfm?affID=danceadvan" target="_blank">Dance Studio Owner</a></strong>. It’s membership includes studio owners from 44 of the United States and countries all over the world including the United Kingdom, Australia, Canada, New Zealand, People’s Republic of China, and Norway. <strong><br />
</strong></p>
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<p><small>© Suzanne Gerety for <a href="http://danceadvantage.net">Dance Advantage</a>, 2010. |
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		<title>Are You Followin&#8217; Me? &#8212; Getting Twitter to Work for You</title>
		<link>http://danceadvantage.net/2009/07/22/twitter-works-for-you/</link>
		<comments>http://danceadvantage.net/2009/07/22/twitter-works-for-you/#comments</comments>
		<pubDate>Wed, 22 Jul 2009 21:03:52 +0000</pubDate>
		<dc:creator>Nichelle (admin)</dc:creator>
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		<guid isPermaLink="false">http://danceadvantage.net/?p=3258</guid>
		<description><![CDATA[f you are a dancer, art enthusiast, or music lover, you may want to keep up with the artists and companies you love. More and more are appearing on twitter, keeping fans updated on touring schedules, new works, the creative process, and more.  This may also be an opportunity to stay up-to-date, and ask questions, within your field or career of interest.]]></description>
			<content:encoded><![CDATA[<p style="font-size: 14px;"><img class="alignleft size-full wp-image-2336" title="twittericon-twitter" src="http://danceadvantage.net/wp-content/uploads/2009/05/twittericon-twitter.png" alt="twittericon-twitter" width="220" height="172" />Surely, you must know by now that I am a <span style="text-decoration: line-through;">tweeter</span>, a <span style="text-decoration: line-through;">twitterist</span>, a <span style="text-decoration: line-through;">twit</span>&#8230;</p>
<p style="font-size: 14px;"><span style="color: #888888;">ahem</span>, a Twitter user.</p>
<p style="text-align: justify;">Twitter has a fast-growing population of users. I don&#8217;t know about you but more of my &#8220;real-life&#8221; friends and associates are joining up. I expect the ratio of personal contacts versus internet contacts to continue to narrow. For those <em>not</em> using Twitter, or not really positive what it is you are doing there, <em>even</em> if you currently have an account. Don&#8217;t worry. You are not alone. Many people join the site, inject one lonely tweet into the twittersphere, and say to themselves, &#8220;Now what?&#8221; and leave (never to return).</p>
<h2 style="text-align: justify;">Thinking about trying Twitter? Or&#8230; trying again?</h2>
<p style="text-align: justify; font-size: 16px;"><span style="color: #ec1228;">Some thoughts on how Twitter can work for you (and why you may want it to)</span></p>
<h1 style="text-align: justify;"><span style="color: #008080;">What is your purpose?</span></h1>
<p style="text-align: justify;">This isn&#8217;t exactly a philosophical question. You just need to decide if your role on Twitter will be to add to the conversation or follow it. I may catch some flak from the Twitterati for stating this but, having something to advocate, promote, share, or bring awareness to, often puts one in the &#8220;followed&#8221; camp. Meanwhile &#8220;followers&#8221; are looking to learn from, keep tabs on, or network with the &#8220;followed.&#8221; Of course, one can be both a follower and followed (in fact that would be ideal, for the more people providing information of value, the better), but I think at first it may help to identify yourself with one group or the other in order to recognize how Twitter might best serve you.</p>
<p style="text-align: justify;">If you aren&#8217;t sure yet which you are, read on&#8230;</p>
<h1 style="text-align: justify;"><span style="color: #008080;">Come to terms with it &#8211; Twitter ≠ Facebook</span></h1>
<p style="text-align: justify;">What often confounds casual Twitter users (i.e. those every-day folks who are pretty sure they have nothing or no one to promote) is the thinking that it will be like Facebook, a place where they can keep up with personal, &#8220;real-life&#8221; contacts. These users join, find only a fraction of their friends are also users, and perhaps see just a lot of folks, well&#8230; promoting. They wonder, what&#8217;s the point? If this is you, I&#8217;m going to call you a follower (for now).</p>
<p style="text-align: justify;">Though Facebook and Twitter share a core function &#8211; updating a &#8220;status&#8221; statement which is shared publicly &#8211; the uses for Twitter and Facebook are (I&#8217;ve found) different. This is mainly due to the very public broadcasting of tweets vs. the more private, friends-only Facebook environment.</p>
<p style="text-align: justify;">Having stated this, Facebook continues to make changes and options regarding its service. Many of these are Twitter-like, allowing users who <em>wish</em> to have a more public presence the option of broadcasting to a wider audience. However, Facebook&#8217;s roots are in connecting offline buddies in the online world. Many, many, many users will continue to use Facebook for this purpose alone. Twitter is identified as a micro-blogging tool and not necessarily a social network. At this stage in its development (and perhaps until more casual users begin using it), Twitter is better for <em>broadening</em> a nexus of people, ideas, and information.</p>
<p style="text-align: justify;">For more on how, keep reading&#8230;</p>
<h1 style="text-align: justify;"><span style="color: #008080;">What&#8217;s a follower to do?</span></h1>
<p style="text-align: justify;">The ever-expanding group of followed Twitter users are &#8220;saying&#8221; a lot &#8211; stories, announcements, tips, links, video, photos, ideas. The scope of what is being shared changes daily but, for example&#8230; If you are a dancer, art enthusiast, or music lover, you may want to keep up with the artists and companies you love. More and more are appearing on twitter, keeping fans updated on touring schedules, new works, the creative process, and more.  This may also be an opportunity to stay up-to-date, and <strong>ask questions</strong>, within your field or career of interest. If you are a parent, there is a wealth of tips and links coming from the Twitter mommy community. If you want to keep up with local, international, or even entertainment news there are opportunities to follow TV networks, magazines, newspapers, or (straight to the source) celebrities themselves. Twitter users are also breaking news&#8230; as it happens. I read of Michael Jackson&#8217;s hospitalization/death via Twitter first and <em>then</em> turned on CNN. Like the <a href="http://www.telegraph.co.uk/scienceandtechnology/technology/twitter/4269765/New-York-plane-crash-Twitter-breaks-the-news-again.html">Hudson River plane landing</a>, it was one of many instances in which Twitter broke the news. And Twitter users are using the medium in ways never imagined (read about <a href="http://www.time.com/time/world/article/0,8599,1905125,00.html">Twitter&#8217;s role during the Iran election aftermath</a>).  The list goes on&#8230; many of your <em>local</em> news reporters are on Twitter!</p>
<p style="text-align: justify;">There <em>are</em> those on Twitter who only ever beat their own drum (the over-promoters), there are opportunistic spammers, there are those who contribute only the most mundane aspects of their life. Fortunately, unfollowing these pitiful Twitterers is as easy as following them&#8230; click! You are free to opt-in or opt-out at any time. Should you want to limit or have more control over who sees <em>your</em> tweets, it is possible to keep them private while still following others.</p>
<p style="text-align: justify;">So, what&#8217;s a follower to do? How does one find good folks to follow? A good start is to go beyond your e-mail contact list when looking but the Twitter website doesn&#8217;t exactly explain how to do this. So, I&#8217;m going to&#8230;</p>
<ul>
<li style="text-align: justify;">Try a search for key words or phrases via <strong><a href="http://search.twitter.com">Twitter Search</a></strong> (also available on your Twitter homepage)  or the Google-powered <a href="http://www.twitterment.com"><strong>Twitterment</strong></a>, and see who is talking about the topics in which you are interested.</li>
<li style="text-align: justify;">Search the bios and descriptions of Twitter users with <a href="http://www.twellow.com/"><strong>Twellow</strong></a>. Like the yellow pages, this is a good way to find local groups and organizations to follow as well. Certain cities are also tracked via <a href="http://www.citytweets.net/"><strong>CityTweets</strong></a>.</li>
<li style="text-align: justify;">Check out who your friends are following. You can sift through them manually of course but there is also <a href="http://mrtweet.com/"><strong>Mr. Tweet</strong></a>, a service that connects the dots for you. It also allows you to recommend (or be recommended by) other Twitter users.</li>
</ul>
<p>Okay, maybe you aren&#8217;t content to be a wallflower. Read on&#8230;</p>
<h1><span style="color: #008080;">Birds of a feather</span></h1>
<p style="text-align: justify;">You may not feel as though you have anything in particular to advocate but there is plenty you have to share. Links to your favorite charities, interesting videos on YouTube, photos and tips from your travels. You may find like-minded individuals via Twitter that you would not have interacted with otherwise.</p>
<p style="text-align: justify;">Or, maybe you really do have something to publicize. If you are job-hunting, you are advocating yourself. If you own a business (even a small, local one), that business could benefit from a presence on Twitter. And in fact, this a chance for say, dance studios to go beyond just schedule changes&#8230;</p>
<ul>
<li><strong>Share</strong> links and resources with your students.</li>
<li><strong>Interact</strong> with other local tweeters and businesses. There may be &#8220;followers&#8221; in your community that are looking for what you  have to offer. You may make connections that will lead to new  opportunities.</li>
<li><strong>Participate</strong> and be a valuable member of the online dance community. My network has expanded internationally and it has been amazing (not to mention validating) to connect via Twitter with people all over the world who share the same passion for dance as I.</li>
</ul>
<p style="text-align: justify;">Should you wish to be follow-worthy, I would say, share material that relays something about who you are. Let your followers in on what you are up to but also highlight the work of others, or something that amuses you, or yes, even those daily bits of life (sometimes these are what ignite a conversation). I tweet more with the people that do these things, though most relationships stay professional in nature. These personal connections which grow before or along-side the strictly-business ones foster good will. This is a method for increasing awareness of your business/expertise that is also fun!</p>
<p style="text-align: justify;">Just remember, Twitter is not a substitute for face-to-face interaction. It is a valuable tool that you can use &#8211; don&#8217;t let it use you. As with any online network, users should be smart, safe, and savvy.</p>
<h1 style="text-align: justify;"><span style="color: #008080;">Giving it a try?</span></h1>
<p style="text-align: justify;">There is a learning curve with Twitter. There is a culture and a shorthand to get to know. There are services which make its use more user friendly. To help you with this, <a href="http://mashable.com/guidebook/twitter/"><strong>mashable.com</strong><strong> </strong>has created a useful guide</a>. Should you decide to join Twitter, It is surprising how much you can discover, glean, and communicate in 140 characters or less! Good luck!</p>
<p style="text-align: justify;">Let me know if you have any questions. And come <a href="http://twitter.com/danceadvantage"><strong>follow me</strong></a>! Ask me questions! Comment on what you&#8217;ve read here. I&#8217;d be happy to help get you started with some great dance Tweeters to follow!</p>
<p style="text-align: justify;">
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<p><small>© Nichelle Strzepek for <a href="http://danceadvantage.net">Dance Advantage</a>, 2009. |
<a href="http://danceadvantage.net/2009/07/22/twitter-works-for-you/">Permalink</a> | Category: <a href="http://danceadvantage.net/category/blog/" title="View all posts in Blog" rel="category tag">Blog</a>, <a href="http://danceadvantage.net/category/dance-life/media-resources/" title="View all posts in Dance Media" rel="category tag">Dance Media</a>, <a href="http://danceadvantage.net/category/dance-life/" title="View all posts in Dancethropology" rel="category tag">Dancethropology</a>, <a href="http://danceadvantage.net/category/dance-life/media-resources/internet-dance-life/" title="View all posts in Online" rel="category tag">Online</a>, <a href="http://danceadvantage.net/category/studio-admin/" title="View all posts in Studio Admin" rel="category tag">Studio Admin</a>, <a href="http://danceadvantage.net/category/for-teachers/" title="View all posts in Teaching" rel="category tag">Teaching</a>  |  <a href="http://www.google.com/blogsearch?hl=en&q=http://danceadvantage.net/2009/07/22/twitter-works-for-you/" title="Linking blogs to this article, on Google"><em>Who's talking about this article?</em><strong></a> </small></p>
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		<title>Role Reversal: So What Does It All Mean?</title>
		<link>http://danceadvantage.net/2009/03/09/so-what-does-it-all-mean/</link>
		<comments>http://danceadvantage.net/2009/03/09/so-what-does-it-all-mean/#comments</comments>
		<pubDate>Mon, 09 Mar 2009 20:08:32 +0000</pubDate>
		<dc:creator>Nichelle (admin)</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Teaching]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[computer]]></category>
		<category><![CDATA[discussion]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[question]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://danceadvantage.net/?p=1534</guid>
		<description><![CDATA[Does this change the way you look at your job, the way you run or advertise your business, the way you reach out to or interact with students? Are dance educators and studios staying on top of ever-changing technology? Do they need to be?]]></description>
			<content:encoded><![CDATA[<p style="text-align:justify;"><img class="alignright size-thumbnail wp-image-1458" title="rolereversal" src="http://danceadvantage.files.wordpress.com/2009/02/rolereversal.png?w=100" alt="rolereversal" width="100" height="96" />I am still in the midst of my performance. Saturday will be the final show. So, in the meantime, I thought I&#8217;d open the floor for another Role Reversal discussion topic. The following video has had a few incarnations (this one was newly revised a few months ago) and perhaps you&#8217;ve seen it circulated on facebook and elsewhere online. If you haven&#8217;t, take a look:</p>
<p style="text-align:center;">
<p><a href="http://www.youtube.com/watch?v=5o9nmUB2qls">http://www.youtube.com/watch?v=5o9nmUB2qls</a></p>
<p><a href="http://www.youtube.com/watch?v=5o9nmUB2qls"><img src="http://img.youtube.com/vi/5o9nmUB2qls/default.jpg" width="130" height="97" border=0></a></p>
</p>
<p style="text-align:justify;">Obviously, if you&#8217;re reading this blog, you use a computer, so maybe I&#8217;m reaching out to an already converted audience. However, I know that the technology we use in daily life does not always translate to use in our work or business (or visa versa), and perhaps the rate of change is more rapid than we thought or than we are prepared for. After viewing the video, I&#8217;d like to pose the same question the video asks: <strong><em>What does it all mean</em> for dancers, dance teachers, studio owners, movement educators?</strong> Does this change the way you look at your job, the way you run or advertise your business, the way you reach out to or interact with students? Are dance educators and studios staying on top of ever-changing technology? Do they need to be? What steps have you taken to change with the times, if any? There is no right or wrong way to answer the question. You don&#8217;t even have to stick to the ones I&#8217;ve posed. In fact, maybe the video raised some questions of your own you&#8217;d like to ask. I&#8217;m simply curious to hear <em>your</em> thoughts.</p>
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<p><small>© Nichelle Strzepek for <a href="http://danceadvantage.net">Dance Advantage</a>, 2009. |
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		<title>DanceStudioOwner.com Offers Real-Life Experience, Support, and a Personal Touch</title>
		<link>http://danceadvantage.net/2008/11/20/dancestudioowners/</link>
		<comments>http://danceadvantage.net/2008/11/20/dancestudioowners/#comments</comments>
		<pubDate>Thu, 20 Nov 2008 06:29:12 +0000</pubDate>
		<dc:creator>Nichelle (admin)</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Dance Media]]></category>
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		<category><![CDATA[Studio Admin]]></category>
		<category><![CDATA[advice for dance studio owners]]></category>
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		<category><![CDATA[coloring pages]]></category>
		<category><![CDATA[dance schools]]></category>
		<category><![CDATA[dance studio]]></category>
		<category><![CDATA[employers]]></category>
		<category><![CDATA[forum]]></category>
		<category><![CDATA[help]]></category>
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		<category><![CDATA[online tools]]></category>
		<category><![CDATA[Performing arts]]></category>
		<category><![CDATA[studio owners]]></category>
		<category><![CDATA[Suzanne Blake Gerety]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://danceadvantage.wordpress.com/?p=681</guid>
		<description><![CDATA[Our members are our number one priority and what I know from the many conversations I've had no matter where they are located; studio owners face many of the same challenges.  Having launched our site in the spring of 2008, we are thrilled at the positive response, and that studio owners know that our site is a resource for them no matter where they are located.  The information is available to them 24/7/365.]]></description>
			<content:encoded><![CDATA[<h5 style="text-align: justify;"><strong>Dance studio owners have a unique job.</strong></h5>
<p style="text-align: justify;">They wear many hats, requiring skills as an instructor, mentor, administrator, production manager, choreographer, entrepreneur, business manager, &#8220;boss&#8221; and more. I have never owned a studio but have taught at many throughout the years, and have observed this juggling act which owners perform every season. It can be a lonely job in that you are constantly between two worlds &#8211; the business and the artistic, the worker bee and the queen bee, the motivator and the disciplinarian.</p>
<p style="text-align: justify;">Relationships with others who share these experiences can reduce the everyday stress of a being a studio owner. Not only can owners learn from one another, they can be a sounding board or a listening ear when these are most needed.</p>
<p style="text-align: justify;"><strong> </strong></p>
<div class="wp-caption alignright" style="width: 283px"><strong><strong><a href="http://www.flickr.com/photos/bobjagendorf/3975705650/"><img src="http://farm4.static.flickr.com/3438/3975705650_528639b9d8.jpg" alt="" width="273" height="187" /></a></strong></strong><p class="wp-caption-text">Photo by Bob Jagendorf</p></div>
<h5><strong>A Beacon for Dance Studio Owners</strong></h5>
<p style="text-align: justify;">Throughout my journey in the online dance community, I&#8217;ve been fortunate to meet some wonderful and giving people. I have been freely offered support, encouragement, answers, and information from those who have a passion for dance and seek to share this passion with others. From my very first interaction with Suzanne Blake Gerety, I found her to be a sincere and generous person. This first impression has lasted as I&#8217;ve continued to chat with her through <a href="http://twitter.com/suzannegerety" target="_blank">Twitter</a> and emails. Therefore, I feel confident in sharing her website, <strong><a href="http://www.dancestudioowner.com/index.cfm?affID=danceadvan" target="_blank">DanceStudioOwner.com</a></strong>, with my readers. I truly feel that this website provides a unique service for those who are or are seeking to become studio owners.</p>
<p style="text-align: justify;"><a href="http://danceadvantage.net/wp-content/uploads/2008/11/DSOlogo.jpg"><img class="alignleft size-full wp-image-4828" title="DSOlogo" src="http://danceadvantage.net/wp-content/uploads/2008/11/DSOlogo.jpg" alt="" width="200" height="146" /></a>While there are other places online in which dance studio owners can gather, Suzanne, her mom, Kathy, and other site contributors are offering something special with DanceStudioOwner. Its resources alone make the site valuable to any studio administrator. However, in addition to the information and networking opportunities available, this website is facilitated by actual studio owners who cherish the joys and challenges of running a studio after 35 years in the business.</p>
<p style="text-align: justify;">Kathy Blake began her studio with a dream not unlike that of many studio owners. She has weathered ups and downs and currently operates a performing arts studio with over 1,000 students. Now, with the help of her daughter, Suzanne, she is supporting other studio owners with the goal of sharing her success with others. I have witnessed first-hand the generosity and sincerity with which this mother-daughter team make themselves available to the members of their site.</p>
<p style="text-align: justify;"><span style="color: #ff6600;"><strong>I recently spoke with Suzanne about DanceStudioOwner, its content, and what&#8217;s next for the site. Her words illustrate the spirit of collaboration that is behind the mission of this ever-expanding resource.</strong></span></p>
<p style="text-align: justify;"><strong>Your mother&#8217;s success as a dance studio owner inspired you to pass on her legacy, knowledge, and passion through DanceStudioOwner.com. If possible, sum up the keys to her success in just a few words.</strong></p>
<p style="text-align: justify;">
<div class="wp-caption alignright" style="width: 162px"><img src="http://www.dancestudioowner.com/public/images/dept54.jpg" alt="" width="152" height="129" /><p class="wp-caption-text">Kathy and Suzanne</p></div>
<p>Dedication, Determination, and Enthusiasm.  My mom&#8217;s success has been guided by those words during the times when situations have been challenging or when it seemed impossible to grow.  She&#8217;s always been in love with the art of dance and she loves her business, it&#8217;s a beautiful combination and I believe it is what makes her a success and also just a great person to be with.  My mom is a lot of fun and she loves to help people find their greatness.</p>
<p style="text-align: justify;"><strong>Your website is an online community and resource for studio owners. Why do you think it is important for studio owners to interact with other studio owners, and how does technology facilitate this interaction?</strong></p>
<p style="text-align: justify;">I am a firm believer that studio owners can collaborate together to help encourage each other to build their unique brand – whether they are across town or on another continent – you can be in a conversation of abundance. Studio owners often stretch themselves very thin with the thousands of details it takes to run a studio, our website functions as a collaborative space for them to reduce their time spent on certain tasks, get answers from other owners who are dealing with many of the same challenges, and to get the coaching or support they need to stay focused on keeping their passion for dance alive as they run and grow their studio.</p>
<p style="text-align: justify;"><strong>The site explores topics from classroom management to business management and includes a forum where members can post questions and share ideas. What have you seen as the primary concerns of today&#8217;s studio owners?</strong></p>
<p style="text-align: justify;">Today&#8217;s studio owners are concerned with keeping up with the latest technology available to them to help keep their studio running smoothly.  They are also concerned about the economic situation we are in and what impact it may have on their school.  Lastly, with the popularity of the many dance shows on TV, many worry that the foundations of proper dance technique are being forgotten because young dancers see these shows yet they don&#8217;t see the many years of training it takes to lead up to that level of dance.  Studio owners are working to find the balance of offering the popular classes while staying dedicated to the art of dance to maintain a steady foundation of dancers at their schools – student retention.</p>
<p style="text-align: justify;"><strong>You have an active group of members. Are these members from all over the U.S.?<br />
</strong><br />
Yes, the wonderful thing about being on the web is that our members already represent from over 24 states in the U.S. and also Australia and Scotland. <em>(<strong>DA Notes</strong>: These figures continue to increase. As of Feb 2010, the site&#8217;s membership represents 44 out of the 50 United States. And over 15% of the active membership includes studio<br />
owners from the United Kingdom, Australia, Canada, New Zealand, Greece, France, Kuait, French Guiana, Mexico, Hong Kong, Antigua &amp; Barbados, Montserrat, South Africa, People’s Republic of China, and Norway)</em></p>
<p style="text-align: justify;">Our members are our number one priority and what I know from the many conversations I&#8217;ve had no matter where they are located; studio owners face many of the same challenges.  Having launched our site in the spring of 2008, we are thrilled at the positive response, and that studio owners know that our site is a resource for them no matter where they are located.  The information is available to them 24/7/365.</p>
<p style="text-align: justify;"><strong>The site offers articles, downloads, monthly teleconferencing, and more to its members. What&#8217;s next for the site? What other features can members look forward to?<br />
</strong><br />
We are so excited about the content we are working on for DanceStudioOwner.com.  You&#8217;ll see more video clips and video coaching added. Plus, look for podcasts in the future! I am going to keep bringing the latest trends in social networking and technology to studio owners.  I do believe that many of these trends are going to change the way that business has been run in the past.  My number one goal is to always listen to what our members need and want – they&#8217;ve loved our custom coloring sheets and we will add more resources for teachers as well.  Plus our network of contributors continues to grow: experts who can make a difference for how studio owners start and grow their business.</p>
<p style="text-align: justify;">For more information about DanceStudioOwner.com, the <a href="http://www.dancestudioowner.com/public/department14.cfm?affID=danceadvan" target="_blank">subscription page</a> lists member benefits. Or, try their free <a href="http://www.dancestudioowner.com/public/department35.cfm?aff=danceadvan" target="_blank">tip of the week</a> mailing.</p>
<h5 style="text-align: justify;"><span style="color: #008000;"><strong>My Contribution</strong></span></h5>
<p style="text-align: justify;"><a href="http://www.dancestudioowner.com/public/277.cfm"><img class="alignright size-medium wp-image-683" title="picture-4" src="http://danceadvantage.files.wordpress.com/2008/11/picture-4.png?w=300" alt="picture-4" width="300" height="136" /></a> I have contributed two articles to the DanceStudioOwner technology department about, (what else), blogging. As always, I write what I know and am increasingly certain that a studio blog is a valuable tool for dance studios. In these posts I explain a little bit about why. Suzanne has kindly made these articles available to my readers via the following links:</p>
<p style="text-align: justify;"><a href="http://www.dancestudioowner.com/blog.html" target="_blank">Why Consider a Studio Blog?</a></p>
<p style="text-align: justify;"><a href="http://www.dancestudioowner.com/blog2.html" target="_blank">Blogs Have the Potential to Boost Your Business</a></p>
<h4 style="text-align: justify;">Update: My Relationship With DanceStudioOwner.com</h4>
<p style="text-align: justify;">Since the original posting of this article, I have received compensation from DanceStudioOwner.com as both a ghost writer of articles for the site and as a result of an affiliate relationship. If you are referred to Dance Studio Owner via a Dance Advantage link and decide to make a purchase there, I am compensated for this referral. I&#8217;m a huge fan of Suzanne, Kathy, and their website and would rave about them anyway. That they&#8217;ve been generous enough to offer something for my efforts is icing on the cake.</p>
<p style="text-align: justify;"><strong>If you own a dance studio, are thinking about owning one, or if you are a teacher that operates your own dance program, I hope you&#8217;ll check out what the site has to offer. Learn more about subscribing <a href="http://www.dancestudioowner.com/public/department14.cfm?affID=danceadvan" target="_blank"><span style="text-decoration: underline;">here</span></a>.<br />
</strong></p>
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<p><small>© Nichelle Strzepek for <a href="http://danceadvantage.net">Dance Advantage</a>, 2008. |
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		<title>Costume Crisis</title>
		<link>http://danceadvantage.net/2008/08/11/costume-crisis/</link>
		<comments>http://danceadvantage.net/2008/08/11/costume-crisis/#comments</comments>
		<pubDate>Mon, 11 Aug 2008 21:01:04 +0000</pubDate>
		<dc:creator>Nichelle (admin)</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Studio Admin]]></category>
		<category><![CDATA[Teaching]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[costumes]]></category>
		<category><![CDATA[recital]]></category>

		<guid isPermaLink="false">http://danceadvantage.wordpress.com/?p=213</guid>
		<description><![CDATA[I recently read a post at Citystreams about a color guard uniform order gone wrong. It was an all-too-familiar account that I know many dance studios face year after year as recitals approach. Costume companies are a hot topic on dance message boards each spring. Humans all make mistakes. However, if a costume company has [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><a href="http://danceadvantage.files.wordpress.com/2008/08/dancerecital.jpg"><img class="alignleft size-medium wp-image-232" style="margin:6px 8px;" src="http://danceadvantage.files.wordpress.com/2008/08/dancerecital.jpg?w=288" alt="" width="288" height="227" /></a>I recently read a post at <a title="Battle Weary" href="http://citystreams.wordpress.com/2008/07/30/battle-weary/" target="_blank">Citystreams</a> about a color guard uniform order gone wrong.  It was an all-too-familiar account that I know many dance studios face year after year as recitals approach.  Costume companies are a hot topic on dance message boards each spring.</p>
<p style="text-align: justify;">Humans all make mistakes.  However, if a costume company has made a mistake and customer service has failed to recognize or meet your needs when time is of the essence, it is hard to know what to do.  Interestingly enough, a reader at Citystreams (who also happens to be a Customer Relations Manager) posted some great advice for dealing with problems of this kind.</p>
<p style="text-align: justify;">Please read <a title="Battle Weary" href="http://citystreams.wordpress.com/2008/07/30/battle-weary/" target="_blank">her entire response here</a>.  Below is my paraphrasing of her advice.</p>
<ol style="text-align: justify;">
<li>Call the company and demand to speak with the manager (or higher).  Do not hang up until your request is granted or, if you must end the call, be persistent and continue to call back.</li>
<li>Write a letter that clearly states your problem and overnight it to the attention of the company president (be sure to keep a copy).  Add photos of your students wearing the costumes if they don&#8217;t fit.  You could probably also include photos of poorly constructed or damaged costumes if this suits your case.</li>
<li>Keep all documentation of the order, shipping details, and keep a record of each interaction with company representatives (don&#8217;t forget to get names).</li>
<li>Suggest that the company take care of your problem by the performance date or you will take legal action.  Make sure you follow through on any threats, however.</li>
<li>Do what you have to make sure your dancers are costumed for their performance.  If you need to have the costumes altered or if you&#8217;ve had to find replacements in a hurry, keep all receipts.</li>
<li>Spread the word that you&#8217;ve had problems with this company, particularly if your issue is not resolved.  Report them to the Better Business Bureau.</li>
</ol>
<p style="text-align: justify;">I think some key points here are that studio owners must stay organized when dealing with costume companies.  Most studios order from multiple companies.  It is easy to make mistakes or misread catalogs and information can get lost in the shuffle.  It can be very confusing when you&#8217;re also preparing other aspects of a performance so keep excellent records for each costume ordered.  Don&#8217;t wait until something goes wrong to make sure you have all the documentation needed to support your case.</p>
<p style="text-align: justify;"><strong><em>Do any of you have suggestions to add that may help others when facing a costume crisis?</em></strong></p>
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<p><small>© Nichelle Strzepek for <a href="http://danceadvantage.net">Dance Advantage</a>, 2008. |
<a href="http://danceadvantage.net/2008/08/11/costume-crisis/">Permalink</a> | Category: <a href="http://danceadvantage.net/category/blog/" title="View all posts in Blog" rel="category tag">Blog</a>, <a href="http://danceadvantage.net/category/studio-admin/" title="View all posts in Studio Admin" rel="category tag">Studio Admin</a>, <a href="http://danceadvantage.net/category/for-teachers/" title="View all posts in Teaching" rel="category tag">Teaching</a>  |  <a href="http://www.google.com/blogsearch?hl=en&q=http://danceadvantage.net/2008/08/11/costume-crisis/" title="Linking blogs to this article, on Google"><em>Who's talking about this article?</em><strong></a> </small></p>
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		<title>Censorship in Salt Lake?</title>
		<link>http://danceadvantage.net/2008/05/28/censorship-in-salt-lake/</link>
		<comments>http://danceadvantage.net/2008/05/28/censorship-in-salt-lake/#comments</comments>
		<pubDate>Thu, 29 May 2008 03:20:29 +0000</pubDate>
		<dc:creator>Nichelle (admin)</dc:creator>
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		<description><![CDATA[I just came across this article from the Salt Lake Tribune in Utah. I found it interesting and was wondering if any of you had opinions. Do you think the school was correct in pulling the number, citing that it was not appropriate for a family show? It would probably be important to see the [...]]]></description>
			<content:encoded><![CDATA[<p>I just came across <a title="Student dancers censored?" href="http://www.sltrib.com/news/ci_9382555?source=rss" target="_blank">this article</a> from the Salt Lake Tribune in Utah.  I found it interesting and was wondering if any of you had opinions.  Do you think the school was correct in pulling the number, citing that it was not appropriate for a family show?  It would probably be important to <em>see</em> the dance in question to truly judge the appropriateness of this dance, but I&#8217;m also curious about your own experiences with dancing about touchy subjects like politics.  When does pulling a dance cross the line into censorship?(...)<br/><br>
Continue reading <strong>"<a href="http://danceadvantage.net/2008/05/28/censorship-in-salt-lake/">Censorship in Salt Lake?</a>"</strong>
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<p><small>© Nichelle Strzepek for <a href="http://danceadvantage.net">Dance Advantage</a>, 2008. |
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		<title>Dance Instructors and the Internet Community</title>
		<link>http://danceadvantage.net/2008/04/04/dance-instructors-and-the-internet-community/</link>
		<comments>http://danceadvantage.net/2008/04/04/dance-instructors-and-the-internet-community/#comments</comments>
		<pubDate>Fri, 04 Apr 2008 06:37:27 +0000</pubDate>
		<dc:creator>Nichelle (admin)</dc:creator>
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		<description><![CDATA[I just discovered this post about how dance instructors might use the internet and thought it was a timely topic for one who is just recently discovering the possibilities of blogging. I am a dancer and teacher who has just become a full-time mom. Finding a way to use my skills in a new environment [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">I just discovered <a title="How Dance Instructors Can Use The Internet" href="http://greatdance.com/danceblog/archives/marketing/hybrid-marketin/" target="_blank">this post about how dance instructors might use the internet</a> and thought it was a timely topic for one who is just recently discovering the possibilities of blogging.  I am a dancer and teacher who has just become a full-time mom.  Finding a way to use my skills in a new environment that doesn&#8217;t take me too far from home is now a goal for me and I am slowly learning the ins and outs of the weblog culture that I never had time for while I was out making a living as a teacher.</p>
<p style="text-align: justify;">In the post (if you haven&#8217;t read it already), Doug Fox at <a title="Great Dance" href="http://greatdance.com/danceblog/" target="_blank">Great Dance</a> suggests some marketing strategies for teachers that are relatively easy to implement. He asks, however, for some pros and cons about his ideas. As a teacher I see the logistics of regularly videotaping classes as a con. Generally, videotaping is tedious and distracting for the instructor and the students, particularly without an assistant or partner to help out.  Participating in a class that is regularly videotaped would be annoying at best and may actually cost the teacher students. After all, students are there to improve themselves and should not have to be concerned with how they appear on camera at the same time.  Plus, it is important to consider the safety of any students who are minors if images are truly going out to a wider audience. Something to remember is that most dance instructors are not solely independent or freelancing, they have regular dance students who are their priority.  Creating a video of a class for distribution should probably be (as most videos of this type are) a developed product, so as not to intrude on the work being done in class.  From there, it can be marketed online as suggested in this article.</p>
<p style="text-align: justify;">I believe that time constraints have a lot to do with why many teachers don&#8217;t utilize online technology.  Teaching dance as a means of supporting oneself requires many in-class hours, not to mention preparation outside of class.  Also, many dance teachers and artists that I know are quite behind in their knowledge of the internet, perhaps because of their tireless work ethic in the studio, or because many dancers are not interested in spending much time in a static state in front of the computer, or because the techie stuff is a little too right-brained, or all of the above.</p>
<p style="text-align: justify;">It is worth mentioning that students are generally from the same locale in which the teacher resides.  Therefore, physically getting out into the community and teaching or performing is not only what will generate the most traffic for their business, but more importantly, enrich the lives of people within that community.  Teachers can benefit from an online presence because, like it or not, that&#8217;s where their students and customers are hanging out!  There are meaningful ways of enhancing the dance experience of both students and teachers through information and inspiration via the internet.  That&#8217;s what I hope to bring to those that access this site.</p>
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<p><small>© Nichelle Strzepek for <a href="http://danceadvantage.net">Dance Advantage</a>, 2008. |
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