Successful Studio Management

About Suzanne Gerety

Suzanne Blake Gerety is not only the very busy mom of two young children but is the owner and co-founder of DanceStudioOwner.com, and the Vice President of Kathy Blake Dance Studios. She is a regularly featured contributor in various pieces for Dance Teacher Magazine including, "Ask the Experts", business articles, and has presented live workshops at Dance Media's Dance Teacher Summit New York City.
Suzanne experiences the ups and downs of studio ownership too, which is what inspires her to help studio owners and teachers keep their passion for dance alive as they grow their business. You can connect with Suzanne on Twitter @SuzanneGerety and at DanceStudioOwner.com.

5 Tools That Streamline Your Dance Studio’s Office Management

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Would you like to manage your office remotely, improve intercommunication, and more easily process tuition, gather feedback, and market your dance studio? If so, give these 5 tools (many of them free) a try.

Drama-Free Costuming: Yes, It’s Possible!

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Costumes are not only a means to express your artistry but an important part of your business. Whether you aspire to boost your competition team’s success or to have this be your most memorable year yet for recitals, Suzanne shares some tips for a drama-free costume experience this season.

A Fresh Start; A Firm Foundation: The Upcoming Season in Dance

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Are you feeling torn or unsure of how to balance what’s fresh and trendy with what’s tried and true? You aren’t alone. And that goes for both the artistic and business sides of studio ownership! Armed with two timely lessons and whole lot of links, Suzanne Gerety, offers guidance and reassurance. Give us YOUR take, and you could walk away with a year’s membership to DanceStudioOwner.com.

Are You Making These 4 Costly Dance Studio Ad and Marketing Mistakes?

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Spending hard-earned dollars on ads and marketing methods that are ineffective? Using mistakes made by studio owners and real situations as illustration, Suzanne Blake Gerety helps you understand some marketing basics are before you spend another dime. See if you’ve made these mistakes in your dance school or business!

Got Props? 4 Ways to Get Organized at Your Dance Studio

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Cluttered studio? Suzanne Gerety offers tips on how to maximize the space you have, increase efficiency, and ultimately save money at your studio. This will help you tackle that problem of digging and searching in the abyss for those sparkly star wands or parasols you know you bought a couple of years back when it comes time to plan your camps or set a piece of choreography with props.

Growing Pains: How to Build Enrollment with School-Aged Dancers

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Having trouble attracting (or keeping) senior or advanced level students at your studio? Suzanne Gerety offers six ways to kick those issues to the curb and grow enrollment with dancers aged 8-18.

Four Ways to Make an Impact with Low Cost Marketing

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Using John Jantsch’s 4C’s of marketing as a jumping off point, Suzanne Gerety provides ideas dance studio owners can use to get more students with effective and low-cost marketing. Plus win a copy of DanceStudioOwner.com’s new 75-page guide to low-cost marketing.

The Busy Mom/Dancepreneur’s Secret to Success

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Once I found ONE central place to write everything (I mean everything) down, life got more organized. When I’m on the run, which is often, I will use the voice memo feature on my cell phone.

Do Your Communications With Parents Pass The Scan, Scroll, Stroll Test?

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Clearly this mom hadn’t ‘received’ the communication about recital tickets that we had been sending for two months leading up to the date. At the studio we had given verbal announcements, posted signs, printed memos and order forms were sent home, all of this, including when and where to pick up tickets, was posted on our website.

Leveraging Your Dance Studio’s Identity To Grow Your Business

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Evaluate your current venues for getting the word out about your studio, your students, and the joy of dance. A personal testimonial or recommendation is priceless. People speaking highly of you, your staff, and your programs has power no tangible method of advertising could ever produce.

Equation for Growth: Recalculating Problems With Parents At Your Studio

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When a parent doesn’t have a clear path to direct a concern, they will go and find just about anyone that will listen to them. From the first moment a student registers at our dance studio we let them know that we are more than open to receiving their feedback and we show them where we keep

S.T.E.P. Your Way To Social Media Success

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Social media is about making connections. One of the things we do with our dance studio fan page is to post about local theatre productions and community events. Why? Because we know that the hours of dance lessons that our young dancers have has a potential impact on local theater. We want to spread goodwill to our sister arts organizations. See yourself as part of the thread woven between your arts community.