How To Promote on Dance Advantage

If you are a brand or company:

Advertise

Dance Advantage offers site-wide 125 x 125 advertising slots in the sidebar to promote your dance-related products and services.

You might also consider sponsoring DA’s content at the feed level, or sponsor a giveaway for our readers.

You can find out more about advertising here.

Affiliate relationships, once we have an established rapport, is a another way to sponsor Dance Advantage. We earn a little something per the referral or sale. Affiliates receive a discounted rate for advertising. Contact Nichelle for more information.

Beyond Advertising

Interact with Nichelle on social networks

Find, follow, and befriend Nichelle (Dance Advantage) on Twitter and Facebook. Posts, news articles, and other dance-related items we find at these locations are often passed along, “retweeted,” and featured. I am much more likely to feature and promote people and organizations with whom I already interact. I’ve been known arbitrarily Tweet, Tumble and share news items and events.

Become a Subscriber

Read our content and add your relevant and useful input to the comments. It is a great way to show that you are engaged and interested in being part of the community established here. Do not consider this an invitation to “spam” the site, but an opportunity to give back to the people for whom your product or service is designed.

Find out about the ways to subscribe.

Submit A Guest Post

We welcome guest contributions to the content at Dance Advantage. If you have an idea for a guest article, please review the guest post guidelines and Contact Nichelle using GUEST in the subject line. Past guest articles can be found here.

Request a review of your Website/Service/Book/Music/Product

Click the image to download details and policies regarding Product Reviews.

There is no fee to have your product reviewed.

Please do not request a review if you are not prepared for honesty regarding your product or service.

The editor has final say on all editorial content.

To request a review, Contact Nichelle and place REVIEW in the subject line.

Pitch a story

A great deal of information crosses my desk. I rarely have time to figure out an angle on the many PR requests I receive. Therefore, the best method for appearing within the editorial content on Dance Advantage is to pitch a specific story or interview that will fit this educational focus.

A good pitch offers one or two angles on a story that would provide particularly relevant content and value for readers at Dance Advantage.

A valuable story provides actionable tasks and strategies. I want the reader to be able to walk away (or “surf” away) with something they can act upon and apply to their own dance experience.

Find out how to pitch bloggers a win/win/win scenario here: How To Pitch Bloggers

Contact Nichelle to suggest a story. A DETAILED subject line will improve the chances that your e-mail will be read in a very busy inbox.

If you are promoting an event or dance performance:

Except in terms of global, nation-wide, or online events, Dance Advantage is not primarily a news source, as this does not align with the overall mission for content.

If you would prefer direct coverage of your news item, there are other well-done and professional blogs which may be able to accommodate this type of story.

Events and companies can be covered in a way that maintains this site’s focus on dance education, however.

Please read and consider the “Beyond Advertising” options listed above.

In regard to pitching a specific story, event promoters might consider the following:

I am looking for interviews with teachers who can share their knowledge, expertise, or theories with other teachers.
For dancers who can share their tips, advice, or their inspirational path with others.
For professionals who can provide insight into their choreographic process, or provide useful reference regarding a time or work in dance history, or a particular dance form/culture.

Please understand that while I would love to support all dance companies and artists, I simply cannot entertain all requests. Interviews will be posted as space in the editorial schedule allows.

However, given enough notice and prep time, any event or news item you are hoping to promote can be taken into consideration for the publishing of the article.